Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 88

Agency Energy Crisis Management Industry 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public.

Technology 78

Technology Product Launch Crisis Management Case Study 78

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s. About Barbara Rozgonyi CEO, CoryWest Media.

Social Media 52

Social Media Trends B2C Media 52

Sword and the Script

MARCH 9, 2021

Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process.

Software 145

Software Agency Pitching Analytics 145

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Try our services.

Tools 99

Tools Survey Pitching Analytics 99

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. Describe the craziest or most fun story you have written.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective.

Company 98

Company Survey Pitching Report 98

Stephen Waddington

MAY 8, 2018

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

Reputation Us

APRIL 17, 2019

Her background working in these diverse business sectors found common ground in serving clients in the niches of professional firms and non-profit communities. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Waxing UnLyrical

MAY 15, 2018

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Marketing efforts are being automated, increasing the volume of messages and content being pushed out.

Survey 74

Survey Industry Communications Corporate 74

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Scott Public Relations

APRIL 2, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

Sword and the Script

JUNE 18, 2019

Communication teams must straddle all worlds.”. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 97) “Creating positive images with the media, government officials and the public.”.

Employee 147

Employee Print Writing Survey 147

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Ethical Voices

AUGUST 22, 2022

If your audience hasn’t seen it, one thing I think is so amazing to watch to really realize what’s going on in the moment in time that we are in today and the ethical challenge that we’re all facing, is a tremendous documentary called The Social Dilemma that was created by the Center for Humane Technology.

Ethics 75

Ethics Communications Agency Technology 75

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages.

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. About Flatiron Communications LLC.

Agency 28

Agency Retail Apparel Mobile 28