Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Pro tip : Repurpose quotes and information from these interviews for simple and effective social media quote cards.

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Make the focus of the interview about their challenges or their expertise. Those requests are all about you.

Survey 117

Survey B2B Marketing Interviews 117

Stephen Waddington

APRIL 18, 2020

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? The baby and toddler were followed by Kelly’s wife who did her best to pull their children out of shot.

Media 83

Media Crisis YouTube Television 83

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Victorious PR

NOVEMBER 7, 2023

In today’s digital age, everything unfolds on the web. Buckle up, because we’re diving into the world of PR for savvy entrepreneurs, those who want to grow their circle of influence beyond a small community of clients, colleagues, friends, and family. Are you ready to kick your entrepreneurial journey up a notch?

SEO 52

SEO Web Conference Real Estate 52

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. I also share my views (not necessarily the agency’s ) and pose additional questions. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Customer Interviews.

B2B 94

B2B Company Survey Enterprise 94

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. Great brands will always be able to create loyal communities of customers / prospects. Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Flack's Revenge

AUGUST 1, 2018

In terms of truly hand-crafted curation that adds value via informed commentary, I love: Gary’s Guide : Tracks the happenings in the NYC tech community; also shares related news, e.g. about local startup funding, and offers reading recommendations and other helpful info.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Bold emphasis added ].

B2B 115

B2B Marketing How To Survey 115

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Solo PR Pro

JULY 14, 2015

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Step-by-step directions for before, during and after the interview.

Media Training 40

Media Training Training Handbook How To 40

Sword and the Script

DECEMBER 3, 2019

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. Larry is my guest in this latest interview in the Off Script series. – pay per click advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

FEBRUARY 17, 2015

So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. It’s about the publishing ethos, the engagement ethos,” explains Gerry McCusker in this IABC interview by Caroline Cornell. Image: Marc-Andre Larlvlere via Flickr, CC 2.0.

Reputation 40

Reputation Web Corporate Community 40

wiredPRworks

AUGUST 20, 2017

You can watch the feeds via the Total Solar Eclipse App or visiting the Exploratorium’s Eclipse Web Page. Featuring interviews with eclipse chasers, Exploratorium and NASA Scientists, and totality from two locations. Thanks to Adler Planetarium for the free glasses. Exploratorium’s solar eclipse coverage and concert lineup.

Education 45

Education Video Community Web 45

Waxing UnLyrical

AUGUST 1, 2014

Digital Reach, however, tracks links shared across the web , which captures a global sense of viewers, instead of a small sample of users. So it reflects the way users are actually viewing and sharing content across the web, including via social media. Image: James Jordan via Flickr, CC. Based in the Washington, D.C.,

Measurement 100

Measurement Social Media Web Twitter 100

Mora Communications

OCTOBER 9, 2017

Patients generally search the web and many times look to news programs and articles of experts discussing the topics they are most concerned with. It is this credibility and validation that creates trust with new patients who have read your articles or seen you interviewed on a topic that affected them.

Radio 40

Radio Newspapers Advertising Advertising 40

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? 2: What about producing your own interview series live from volunteer events? Good story. Great, model employee.

Corporate 60

Corporate Creativity Employee Instagram 60

MaccaPR

APRIL 18, 2017

New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. staff page , which includes a video interview with Weisman, his direct phone number, and his most recent articles so you can assess his health interests and tone. Formerly at WSJ, ESPN and NYT.”.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI).

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

MARCH 9, 2015

We know that every statistic is someone’s real life story,” says Ruth Ann Harnisch in this MSNBC interview with Nisha Chittal that explores the #NotJustAStat campaign’s goals. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Internal 40

Internal International Case Study Web 40

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. This provides context and may lead to additional interviews. It’s been an eye-opening experience. Put bylines and datelines on your blog posts and content.

Company 99

Company Survey Pitching Report 99

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JANUARY 11, 2016

Why: By now you know that community is at the core of my Social PR philosophy. Why: “Our customers are not parts of our machine, they are not the fuel behind our machine, they are people,” says Dale Partridge in this interview with Michael Stelzner of Social Media Examiner. Improve an Entire Community through Fundraising.

Community 40

Community Case Study Film Sports 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage.

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Deirdre Breakenridge

JANUARY 7, 2016

In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

FEBRUARY 7, 2017

That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. This includes preparing for, and conducting interviews, or researching a topic and closely vetting the research sources. Yet the time investment is really challenging to prescribe definitively.

B2B 60

B2B Blogging Data Survey 60

wiredPRworks

NOVEMBER 11, 2016

And, here's a quick transcript from my interview via the site. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing.

How To 63

How To Brand Branding Local 63