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How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities

PR Daily

Hospitals and health care institutions have a crucial role to play in this struggle to get as many shots into arms as possible, though misinformation, skepticism, mistrust and inequalities remain major barriers to overcome—especially in communities of color.

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors. However, as a solo you are not restricted to working local. A downturn in your local economy can have a significant impact on your business.

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Why Internal Communications Should Be Part of Your Marketing Strategy


By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees.

Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. Are you home with kids and running out of things to do?

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

And, it has more to do with community-building than it does thought leadership. And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me. You make a simple post on LinkedIn celebrating your week.

CAPP Publishes Recommendations for Telehealth

Scott Public Relations

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Growing value through video at Yorkshire Water’s Six Capitals Conference


This in turn would be shown at an internal stakeholder event and be shared across social media. The ads were served to a targeted audience of key external stakeholders to prove Yorkshire Water is committed to improving local communities and is a thought leader in sustainable finance, as well as doing social and environmental good. Client News Content Marketing corporate video LinkedIn LinkedIn advertising Social Media Video video content video marketing yorkshire water

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Growing value through video at Yorkshire Water’s Six Capitals Conference


This in turn would be shown at an internal stakeholder event and be shared across social media. The ads were served to a targeted audience of key external stakeholders to prove Yorkshire Water is committed to improving local communities and is a thought leader in sustainable finance, as well as doing social and environmental good. Content Marketing corporate video LinkedIn LinkedIn advertising Social Media Video video content video marketing yorkshire water

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Why social media managers should cultivate private groups

PR Daily

Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. As Talkwalker’s Todd Grossman told PR Daily : “Marketers should be aware about what communities in their various industries exist and consider ways of creating content that will be seen there,” he says, but he adds that you don’t need a brand presence in these forums. “It Creating your own community.

5 essential steps for communicating in a crisis

PR Daily

This would be the CEO or leadership executive during a companywide crisis, or a regional or local manager if the incident is smaller in scale. Provide an employee resource for information, updates, and community. Contact her on LinkedIn here.

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4 Career Building Tips For New PR Professionals (That Can’t Be Achieved Behind a Computer)

Shift Communications

I also spent time a significant amount of time reading national, local, and industry news to better understand what the media covers and what pieces meld together to create an impactful story. Get active and give back to your community. Find a local organization with ties to a personal passion of yours. Volunteering will enable you to build personal, passion-fueled relationships within your local community, which may pay dividends on the business front as well.

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model


Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., She also believes that one of the best ways to reach rural Americans is in their community.

The next crisis: Why all consumer-facing businesses should prepare

PR Daily

In North Carolina, anti-restriction protestors carried guns into a local restaurant. Positive cases of the virus could spike back up, causing state and local governments to resume closures or to increase restrictions. A local community could be designated as a “hotspot.”

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

PR Expanded

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. Are you helping the organization seek media coverage for their events and local fundraisers? Be sure to also visit our LinkedIn Group to share your ideas.

45+ Places to Find Communications and Public Relations Jobs

Sword and the Script

Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA. LinkedIn: [link] 41.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Cuomo explicitly tied the law to racial equity and stated that the program will prioritize helping communities who have been impacted most by the War on Drugs. The press release ends with a plug to follow Blanchette’s LinkedIn profile to see where he winds up next.

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How Goodwill combats misinformation

PR Daily

Lauren Lawson-Zilai , senior director of PR and national spokesperson for Goodwill Industries International (GII), shared comprehensive crisis comms guidance during a recent session for Ragan’s Crisis Leadership Network.

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What’s Your Social Crisis Protocol?


I hope it will prove useful to others in the PR community. At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers. Afterward, when we debriefed internally, we found ourselves asking, “What is the process for this?”. In the weeks following the Paris attacks, we developed the Geben Social Crisis Protocol as an internal document that our entire team can access.

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Here are today’s top stories: Burger King UK apologizes for International Women’s Day tweet. Backlash was swift as many consumers criticized the brand for its tone-deaf tweet, published aginast the backdrop of International Women’s Day.

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PRoust Questionnaire: Helen Slater

PR Conversations

It is a long-running and successful campaign that still resonates in our New Zealand community. Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government.

Thoughts on Balancing Your Professional Work and Your Activism


Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Go beyond LinkedIn for your job search. “Get in good trouble, necessary trouble, and help redeem the soul of America.” — the late Rep.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Some PR agencies fall into a trap of chasing only only large, brand-name clients.

BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. You can connect with Anouchka via LinkedIn and Twitter. You can connect with Mita via LinkedIn and Twitter.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences.

The Role of Marketing in a Crisis? Be More Human.

PR 20/20

The impact of COVID-19 is still uneven in communities across the country and around the world. Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Brands are showing up in unprecedented ways to support their employees, customers and communities.

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. RW: I work with Family & Community Somerset County (FCSSC) and it has opened my eyes to the need for care in our community.

30 jobs in the PR and marketing world

PR Daily

Recent LinkedIn data. From LinkedIn: We looked at the LinkedIn job search behaviors of millennials in the U.S. on LinkedIn (which make up 44 percent of all job searches on our network), to better understand their shifting job preferences. From LinkedIn data, here are the cities with the highest annual growth in job interest among millennials: 1. Most-popular companies: RTI International, Cisco and Red Hat. Public relations intern— Zeno Group (New York).

Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength.

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3 ways to satisfy to millennials’ demand for transparency

PR Daily

As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? As The Washington Post reports, millennials equate healthy foods with those that are locally and sustainably sourced. According to research from LinkedIn , content that’s published by internal employees garners twice the amount of shares as content published by a company, even if the content is the exact same.

The Personal and Professional Growth I Achieved While Pursuing My APR


I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. I expanded my network with people’s stories, shared experiences and real connections, not simply names, titles and LinkedIn. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities. April is APR Month at PRSA.

My CIPR CPD (continuous professional development) goals for 2015

Stuart Bruce

I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Experimenting with paid media locally for my wife Karen Bruce who is a local councillor. Attend a training course with with the CIPR, International School of Communication (ISOC) or Leeds Beckett University.

In a disaster, should your organization stay off social media?

PR Daily

If we have the opportunity to help our communities feel safer and be better informed amid chaos, shouldn't we? The day of the Roseburg Community College shooting was a blur of media updates and emails among my colleagues and me. That morning I quickly drafted an internal message to my fellow communicators, asking that they suspend pre-scheduled social media posts in light of the day's events. This veteran is very ill and acts out violently in his or her community.

NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest’s 76% Q4 revenue jump

PR Daily

Social good and community-wide initiatives will also continue to be a focus. Consumers can watch recent game highlights along with news and videos that are trending in users’ local areas.

Company makes its case—and touts its volunteerism—in its newsroom

PR Daily

The company has garnered 3,000 followers on Facebook, and 34,000 LinkedIn users follow the company. The approach, however, is an extension of its internal communications, Daniels says. The petro producer long had an internal newsletter that went out to its 10,000 employees companywide, Daniels says. And we were getting a lot of feedback in the local community based on that story.". highlighted Marathon Petroleum's community celebrations of National 811 Day.

Starbucks and Sprint partner with Pokémon Go

PR Daily

In a statement, the Pokémon Go team said 7,800 company-operated Starbucks stores in the United States will be added as PokéStops—and Starbucks is unveiling a new beverage to celebrate: Starbucks has a long-standing commitment to providing spaces for social interaction and real-world community building in its extensive network of locations. Excitement over the announcement came two days ago, however, when an internal memo to Starbucks’ baristas was leaked and posted on Reddit.

The sunsetting of one of Minnesota’s most successful all-time blogs–the MN PR Blog

Communications Conversations

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc.,

Edelman Trust Barometer data: More CEOs should be active on social media

Communications Conversations

The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. Data Point #3 – Trust higher in my local CEO than everyone but scientists.