Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.

Social Media 62

Social Media eBook Infographics Media 62

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 110

Education Employee Measurement Agency 110

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results.

SEO 153

SEO Engineering LinkedIn Analytics 153

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. The post What’s in Your Fall 2014 Communications Toolkit?

Communications 383

Communications Tools Google Resources 383

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales. for every dollar spent on influencer marketing.

Retail 62

Retail Marketing Advertising Advertising 62

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Cision

JUNE 20, 2016

You need to a build a community, more than a list,” says Mike. Use surveys and A/B testing to get an even clearer picture of the type of communication your audience prefers. Measure, analyze, send and repeat. Widen your social presence. You probably already know your organization needs to be using social media.

Mobile 159

Mobile Public Affairs Infographics Government 159

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What are some of your favorite social media monitoring tools?

How To 44

How To Resources Infographics Tools 44

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. 1 ranking in the latest U.S. 1 ranking in the latest U.S. News & World Report rankings for U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

Rock the Status Quo

JULY 30, 2015

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

Education 100

Education Social Media Twitter Content Marketing 100

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. Why was it innovative?

Reddit 120

Reddit Social Media Comparison Pitching 120

Waxing UnLyrical

AUGUST 29, 2019

A simple tactic to gain more followers on social media is to start following other pages. This is a sign that their audience hasn’t grown organically and you have to ask yourself what other measures they might have taken to boost their numbers. Infographic via smallbizgenius. Engagement is Low.

How To 74

How To Infographics Sports Small Business 74

Cision

OCTOBER 26, 2016

Radick emphasized that the key to having fruitful content is to focus on telling authentic stories and providing content that actually helps your customer, instead of obsessing over the numbers and keeping up with the latest algorithms on social media channels. “Focus on building a community among the #influencers. .

Conference 120

Conference Internal International Data 120

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 92

Data Meeting Measurement Guidelines 92

The Proactive Report

FEBRUARY 2, 2017

Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The measure of trust between the well-informed public and the general population is getting further apart. DOWNLOAD THE INFOGRAPHIC. Trust in Authorities is Eroding Worldwide. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

ImPRessions - Crenshaw Communications

MARCH 10, 2017

There are other tangible benefits to guest blogging including landing backlinks from key sites and greater visibility in more than one community. For example, heightened exposure has helped elevate indie tech reviewer Carley Knobloch, who parlayed her posts into many on-air television spots as an expert media resource.

Blogging 136

Blogging Writing Engineering Analytics 136

Waxing UnLyrical

MAY 5, 2014

Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. Social media should be your Main promotional channel. Keep it visual.

Local 73

Local Nonprofit Infographics Facebook 73

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. and measure the effectiveness of your collective marketing efforts.

Marketing 69

Marketing eBook Resources Tools 69

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Organic social media is getting harder too. Additional Findings from the JOTW Survey.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Images and infographics are an excellent way to provide context to your news story. Here’s the list of PR technology companies I’m watching.

Pitching 84

Pitching Survey System Technology 84

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Community Building and Social Media Hacks. Problem: Nonprofits are driven by community and you know you need to use social to cultivate your supporters, get out your message and engage supporters and donors. year for the premium version.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. The community was scanning, spending less than a minute on a post. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Today social sharing is more important than ever. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40