Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. I bring my strategic communications expertise to a client. And that's ok because I know how to integrate their marketing and communications for real business value.

How To 104

How To Fashion Banking Industry 104

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period.

Pitching 100

Pitching Real Estate Banking How To 100

Stern + Associates

FEBRUARY 1, 2024

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? What decisions should we be making for the betterment of our local communities, but globally overall? Guess what?

Technology 112

Technology Policies Government Community 112

Cision

JUNE 23, 2016

So how do you convey the impact of the issue effectively? In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. It is a lot more integrated, targeted and localized. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. How is the show promoted?

Storytelling 60

Storytelling Tourism Travel Local 60

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) How do you maintain relationships with journalists when you have no news to share?

Pitching 63

Pitching Consumer How To Meeting 63

PRSay

MAY 26, 2020

Among the themes that emerged from the meeting were how to bring patients back for emergency treatments, surgeries, elective procedures, screenings, outpatient therapies and office visits. The campaign also includes TV spots and messages distributed through government-relations and community-affairs channels. Making patients feel safe.

Communications 189

Communications Crisis System Healthcare 189

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR for Anyone

AUGUST 4, 2022

And I love to use this analogy of Joe’s Pizza because unless you’re in New York, but anywhere else you think of Joe’s Pizza, New York pizza.

Publicity 130

Publicity YouTube Advertising Advertising 130

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. And, here's a quick transcript from my interview via the site. Click To Tweet.

How To 63

How To Brand Branding Local 63

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

The question then becomes how to elicit thoughtful and interesting stories or nuggets of future narratives from clients and colleagues. Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. Leverage all milestones.

Publicity 149

Publicity Insurance Insurance Interviews 149

Cision

JULY 27, 2016

Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. GLOBAL TO LOCAL. s Silicon Beach community. . How to Find and Retain New Customers. 6:30 PM – 9:00 PM PDT.

How To 56

How To System B2C Training 56

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Flack's Revenge

DECEMBER 11, 2014

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. The questions are designed to explore the differences between how tech PR works in the U.S.

Transportation 201

Transportation Print Conference Technology 201

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Younger professionals have so much to share with you. Industry Associations. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? Could your brand manage a crisis in today’s social world? Scott turned to K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Are you a professional who is willing to give back to the academic community? Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120

Local Newspapers Retail Sports 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. They paused the program for 2023 but plan to resume in the new year (2024).

Agency 89

Agency Energy Crisis Management Industry 89

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Barokas

NOVEMBER 1, 2017

Even while working at small, local publications, I never had an empty inbox. You learn to how to write for an audience. I wrote “ Jeffco schools battle teacher shortage for gifted kids” for The Metropolitan , a newspaper that focuses on implications of local and national events on Denver’s community.

Report 68

Report Fashion Pitching Journalism 68

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Bianchi Biz Blog

AUGUST 21, 2023

We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months.

Meeting 73

Meeting Automotive Engineering Journalism 73

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications? You’ve held several positions in television news.

Television 120

Television Public Affairs Pitching Healthcare 120

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. In your pitch, convey how the story affects the community, Thrasher advised.

Report 170

Report Local Media Pitching 170

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. How to handle PR with asylum seekers. How to help people understand “No” is an option.

Ethics 50

Ethics Interviews Advertising Advertising 50

Presspage

SEPTEMBER 5, 2017

Missy Gleason : Our local PRSA had a call for entries. Since our newsroom with PressPage was a year old, Mark and I sat down and looked at how much our newsroom had grown from the old site to the new PressPage newsroom. It was a very big story here locally for a while. NOTE: This is part 1 of 2 of our interview with OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community. And new ideas for how I can drive more awareness for my name and what I offer. This one seems like a no-brainer–I just need to figure out how to package it and “sell” it.

Case Study 68

Case Study Trends Social Media Study 68

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? One of my favorite local Instagram campaigns is #onlyinmn. 2: What about producing your own interview series live from volunteer events?

Corporate 60

Corporate Creativity Employee Instagram 60

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. Friends, community. How can I not find a job in my own country? This is how you contribute the most. So, on April 13th in Berlin, we'll learn together how to find happiness in Bulgaria. It's the people."

Television 59

Television System Interviews Travel 59

Ethical Voices

DECEMBER 5, 2022

It goes from whether you’re talking about universal versus absolute ethics, and you may have a guiding principle, but how do you adapt it for the localities? You also must work with local languages. Listen to the full interview, with bonus content, here. Absolutely. It’s been valid for thousands of years.

Ethics 78

Ethics Publicity Radio Local 78

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Offer pro bono services to a non-profit organisation in your community. Host a podcast or YouTube series featuring interviews with industry experts. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52