Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 154

Analysis Tools Software SMB 154

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. David Berkowitz , Founder, Serial Marketers .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. This month it’s adding a feature that will summarize those press releases into a pitch.

Software 131

Software Pitching Ethics Privacy 131

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). The first press release was sent in 1906 by Ivy Lee on behalf of the Pennsylvania Railroad. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers.

SEO 142

SEO Content Marketing Marketing Software 142

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing?

Survey 155

Survey Software B2B Pitching 155

Deirdre Breakenridge

AUGUST 9, 2017

Until last summer, I thought being a financial analyst was always going to be my career. Please join the #PRStudChat community on August 16, at 8:30 P.M., Please join the #PRStudChat community on August 16, at 8:30 P.M., We will also talk about what future interns can expect and what they should be prepared for. .

Internal 170

Internal International System Financial 170

Sword and the Script

MAY 2, 2023

Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic. That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. GlobeNewswire said it published a lot of press releases over the last two years.

Pitching 129

Pitching Study Technology Report 129

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 135

Software B2B Pitching Data 135

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services.

Software 136

Software Analytics Technology Video 136

Cision

SEPTEMBER 12, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. And marketers believe this fact. Regularly publishing press releases.

Measurement 223

Measurement Media Financial Technology 223

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 As I write this piece, it’s currently trading at about $6.50

Pitching 154

Pitching YouTube Community Company 154

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Quality referral traffic from press releases. b) Press releases still have a place. No one will read it.

Study 146

Study Media Relations Media Measurement 146

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. I was hooked.

Twitter 208

Twitter Software Retail Agency 208

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Shift Communications

JUNE 28, 2017

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. release financial information (one of the most common uses of the press release today) to the investor community.

Financial 92

Financial Government Corporate Community 92

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.

Insurance 40

Insurance Insurance Financial LinkedIn 40

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. Sure, the communication landscape has evolved with the rise of self-publishing. But reaching the right people with maximum impact? That’s where traditional media comes in.

Media 103

Media Radio Print Newspapers 103

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Every small business owner is concerned about the bottom line. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. Segmentation is crucial in email marketing. Even a journalist that covers Amazon’s business strategy regularly is unlikely to want to hear about Jeff Bezos’ divorce, and vice versa.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. Segmentation is crucial in email marketing. Even a journalist that covers Amazon’s business strategy regularly is unlikely to want to hear about Jeff Bezos’ divorce, and vice versa.

Pitching 78

Pitching Local Newspapers Policies 78

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Cisco announces when it will begin sharing highlights and includes a link to its press release. Playing to a visual world.

Technology 100

Technology Infographics Financial YouTube 100

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing. Check out our services.

Financial 89

Financial Video Survey Google 89

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 192

Communications Crisis System Healthcare 192

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Then I saw another article on CommsTech which was also clearly about PR tech tools. CommsTech does seem like the broader category.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. ” A Norwegian Krone equals about $1.80 ” A Norwegian Krone equals about $1.80 In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. There are examples offline and online in almost every market. It was a communication revolution. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Presspage

AUGUST 9, 2023

There has been a visible shift in today's capital markets, which has changed the investor relations (IR) space. Investor relations is defined by Gartner as a 'strategic responsibility whereby organizations manage communications between their executive leadership and the financial community'.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

AUGUST 23, 2022

We play heavily in industry trade media and specific financial media. They have been burned by reporters in the past and will avoid sending news to certain reporters/outlets because of past negative press.”. Whether you agree with the views above or not, this will have an effect on the job of a professional communicator.

Survey 147

Survey Media Report Journalism 147

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Your press release also includes interactive hyperlinks and social sharing links to help drive engagement and content sharing, improving performance in search.

Financial 163

Financial Video Consumer Data 163

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. This was back when the internet was in its infancy.

Agency 89

Agency Energy Crisis Management Industry 89