5W PR

DECEMBER 26, 2019

In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms.

Marketing 113

Marketing Instagram Media SEO 113

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. The ConvertKit survey has similar findings.

Survey 60

Survey Blogging Corporate Analytics 60

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. This tool helps survey and garner insights from more respondents than any other insights platform, meaning more data. What are some of your must have PR tools for coverage?

Tools 232

Tools Radio Trends Pitching 232

Remote PR Jobs

SEPTEMBER 25, 2023

Last year Pepsi faced criticism for its ad featuring Kendall Jenner and imagery from the Black Lives Matter movement, as did Dove for an ad on Facebook that depicted a black woman turning into a white woman. A lack of inclusion can sometimes be seen in employee surveys. Another survey of minority PR professionals in the U.S.

Agency 100

Agency How To Survey Employee 100

Waxing UnLyrical

APRIL 12, 2011

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think. Then there is matter of tools.

Survey 92

Survey Interviews Social Media Education 92

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries. However, it would not appeal to any other Hispanic community as not every Hispanic in the U.S.

Marketing 184

Marketing Nonprofit Community Mobile 184

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 153

Financial Healthcare Survey Consumer 153

Prohibition

OCTOBER 18, 2021

Social media advertising sites such as Facebook and Twitter have conducted extensive research into representation when it comes to social ads – and the results are somewhat shocking. As an example, Facebook analysis revealed that people with disabilities were severely underrepresented in online ads (present in only 1.1%

Advertising 62

Advertising Advertising Social Media Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Melissa Agnes

AUGUST 28, 2014

During their study, Orla and Julie determined three very important facts: 30% of participants surveyed had witnessed a person in Cardiac arrest, which is quite a high statistic internationally, and this may be reflective of the rapid increase of Chronic diseases (Cardiovascular disease, Diabetes, Obesity) in the Gulf region.

Healthcare 238

Healthcare Social Media Media Case Study 238

Stephen Waddington

FEBRUARY 4, 2019

Digital marketers have grown up with real time data provided by platforms such as Google and Facebook. Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners. Podcasting analytics are awkward by comparison.

Measurement 90

Measurement Analytics Comparison Data 90

Landis PR

OCTOBER 11, 2021

To reach a large, diverse audience of attendees and promote the event and its safety messaging, LCI and Velodyne created content for various channels, including the company website and messages for all social media channels (LinkedIn, Twitter, Facebook).

Local 98

Local Newspapers Sports Video 98

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 182

How To Employee Survey Exercises 182

Cision

AUGUST 23, 2016

The same can be said for many of the journalists surveyed in other countries. With the exception of France and Finland, the majority of international survey respondents use at least three social media platforms for publishing and promoting their content. You must look beyond Twitter and Facebook with your PR strategy.

Journalism 120

Journalism Social Media Study Media 120

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Reporters are also looking for stories on furthering diversity, equity, and inclusion as those conversations continue across communities.

Tools 100

Tools Survey Pitching Analytics 100

PRSay

OCTOBER 12, 2018

When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. She facilitates the “Communication Nation” group on Facebook.

Conference 110

Conference Internal International Storytelling 110

Stephen Waddington

MARCH 31, 2019

So-called Articles 11 and 13 form part of the EU Directive for Copyright and limit sharing of original content and increase the chances of platforms such as Facebook and Google implementing filters for uploaded content. More than 500 people have joined the Comms School Facebook community. You’ll be very welcome. ??

Survey 68

Survey Enterprise SEO Web 68

Cision

DECEMBER 29, 2017

Did you know that none of those channels has beaten Facebook in terms of engagement? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Read: Social Customer Care: Three Steps to Best-in-Class Results.

Instagram 120

Instagram How To Guidelines Facebook 120

Reputation Us

MARCH 6, 2022

It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. The CRO ensures the organization’s reputation does not default to a simple buzzword either.

Reputation 78

Reputation Ethics Mobile Corporate 78

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. We look forward to continuing to grow the platform’s community of experts and journalists, as well as integrating it into our suite of public relations solutions.”. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5 Million Seed Round.

Software 89

Software Pitching Measurement Enterprise 89

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. References: *1 CMO survey – [link]. *2

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

DECEMBER 3, 2019

Cision and PRWeek published the results of a third annual global survey of PR professionals. Among the findings, about one-third (34%) of the 527 respondents say their media budget goes toward earned media, which up from 26% from the same survey last year. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 87

Data Enterprise Survey Instagram 87

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits.

Radio 74

Radio Television Media Local 74

Presspage

MARCH 13, 2018

Here’s how brand managers can follow Brown’s advice—along with tips from other savvy communicators—and win with content despite the change in protocol: 1. Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues.

Facebook 113

Facebook Social Media Analytics Blogging 113

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. after Google, Facebook, YouTube, Yahoo and Amazon? Facebook relies on Wikipedia. Did you know Facebook uses content directly from Wikipedia to feed its community pages? Wikipedia is a permanent part of our public culture.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. Were you surprised by any of the survey findings? .

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Relations 149

Media Relations Media Print Software 149

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Social Media 73

Social Media Ethics Trends Viral 73

Waxing UnLyrical

APRIL 2, 2017

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. Geological Survey, when using Twitter data to track earthquakes, utilizes only four variables: They look for mentions of ‘earthquake’ Tweets of seven words or longer are excluded (people in an earthquake zone tend to keep their messages short).

Survey 80

Survey Banking Twitter Data 80

Cision

SEPTEMBER 12, 2016

These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. Sites like Facebook and LinkedIn don’t share this utility with the others. Facebook’s utility is largely derived from its enormity and from the rich connections that its size enables.

How To 120

How To LinkedIn Instagram Twitter 120

PR 20/20

OCTOBER 23, 2018

To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report. Instagram, Twitter, Facebook and LinkedIn are natural gathering places for your audience—so why not create a community where your audience already is?

Content Marketing 81

Content Marketing B2B Trends Marketing 81