Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. less-than half (48%) participate in online communities with their audience. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 10, 2022

I don’t really remember how it happened, but somehow Ned and I got linked up and had an idea to run a survey of his subscribers. The survey results would provide industry benchmarks and ignite a constructive professional conversation. It feels like we blinked, and the survey is now in its fifth year. Image credit: Unsplash.

Survey 85

Survey Public Affairs Construction Writing 85

Cision

OCTOBER 5, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In this video, Baer asks and answers the question — Is Journalism About Building an Audience or Building a Community?

Journalism 210

Journalism Community Video Study 210

Sword and the Script

JUNE 4, 2022

He’s really done wonderful service for the communications field and has built a 6,000-person strong community in the process. Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey. Now in its fifth year, the survey is open to respondents.

Survey 78

Survey Public Affairs Government Community 78

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 95

Survey Industry Leadership Study 95

Stephen Waddington

DECEMBER 2, 2019

It’s a means of thinking out loud, sharing ideas, and building a community. The headline from the UK Bloggers Survey 2019 by Christ Church University highlighted the growing professionalism of the influencer sector. A new survey is in the works for 2020. Blogging has become an important part of my life in the past decade.

Community 85

Community Survey Government Blogging 85

ImPRessions - Crenshaw Communications

MAY 1, 2024

Only 20 percent of the 600 leaders surveyed said they plan to cut back on DEI in 2024. Some corporate programs targeted to Black communities or women have changed their language to ward off anti-DEI litigation. Most strikingly, 44 percent say they plan to increase existing DEI initiatives or create new ones.

Leadership 156

Leadership Corporate Study Survey 156

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Company 147

Company Chemicals Public Affairs Survey 147

Agility PR Solutions

JANUARY 14, 2024

In the post-pandemic world, brands and businesses have been charged with purpose initiatives such as sustainability, DEI, employee and community relations issues, and most challenging , they have been expected to play a role in conversations around social change.

Employee 114

Employee Conference Survey Community 114

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. The purpose? click image for higher resolution) 3. Need an extra pair of B2B marketing and PR hands?

Financial 145

Financial Marketing Survey B2B 145

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MAY 18, 2021

The Coronavirus pandemic has left communications teams with more work but also stronger business relationships. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades.

Study 167

Study Communications Survey Pitching 167

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. The breakdown for the top metrics for each segment follows below.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

B2B 117

B2B Study Survey Software 117

PRSay

JANUARY 29, 2018

We always have met our challenges — this is one of the things that has made us great. We will meet our challenges again and prevail by recommitting to our common interests.

Survey 132

Survey Ethics Leadership Financial 132

Medianet Australia

MARCH 26, 2024

It might be no surprise that metropolitan-based media outlets are better resourced than regional and community-based outlets, but to what extent?

Resources 52

Resources Media Survey Community 52

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and.

Survey 138

Survey Media Report Journalism 138

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. The ConvertKit survey has similar findings.

Survey 60

Survey Blogging Corporate Analytics 60

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts. Community engagement and feedback When it comes to community engagement and gathering feedback, Threads has the potential to foster meaningful connections with the audience.

B2B 170

B2B How To Instagram Reddit 170

Sword and the Script

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. 50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.”

B2B 120

B2B Social Media Marketing Media 120

Agility PR Solutions

JANUARY 24, 2021

This debut report is just the start as we aim to continuously survey the customer success community to uncover trends over […]. The post Trends and challenges in the customer success industry appeared first on Agility PR Solutions.

Trends 157

Trends Industry Survey Leadership 157

Institute for Public Relations

FEBRUARY 20, 2024

The Public Religion Research Institute analyzed how Generation Z (Gen Z) brings their values and viewpoints on political, social, and cultural issues into their communities, workplaces, and the greater U.S. An online survey of 6,616 U.S. political landscape. participants aged 13-25 years old was conducted from Aug.

Leadership 52

Leadership Survey Community Publicity 52

Landis PR

APRIL 29, 2024

There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years.

Radio 59

Radio Pinterest Television Government 59

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects.

Study 133

Study Publicity Survey Internal 133

Agility PR Solutions

OCTOBER 12, 2020

September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. In recognition of National Hispanic Heritage Month in the U.S.

Consumer 157

Consumer Media Engineering Survey 157

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month.

Survey 146

Survey Software B2B Pitching 146

PRSay

JANUARY 19, 2021

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

Government 157

Government Report Survey Media 157

Sword and the Script

JANUARY 2, 2024

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources.

Blogging 114

Blogging Software B2B Survey 114

Wadds Inc.

FEBRUARY 22, 2024

The study is based on a review of existing industry studies, interviews with industry experts, and a survey of more than 1,000 young people. Opportunities exist for publishers and organisations with owned channels to tailor content, channels and communities to Gen Z's interests.

Study 111

Study Social Media Journalism Survey 111

Agility PR Solutions

SEPTEMBER 30, 2022

While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit.

Survey 86

Survey Consumer Community Trends 86

PRSay

AUGUST 23, 2021

The Kaiser Family Foundation has been surveying Americans since December to track their confidence in coronavirus vaccines. The survey results show that hesitancy among Black and Hispanic people to receive the vaccine has dropped over time. Understanding their emotions and perceptions of risk helps us build trust.

Communications 126

Communications Local Survey Transportation 126

Communications Conversations

JUNE 25, 2021

They’re typically asked to do a variety of tasks–from community management to reporting to yes, writing. 2 – Survey your customers twice a year. But, putting together a simple, 10-question survey could glean a lot of insight that can drive content for months to come.

Survey 183

Survey Meeting Groups Writing 183

PRSay

OCTOBER 10, 2022

We recently conducted a nationwide survey to uncover the temperature of fun in brand marketing, how it factors into purchasing decisions and the types of news stories consumers seek in the current media landscape. The online survey of 2,046 U.S. Consumers are ready for fun. The fun news. Photo credit: prostock-studio] .

Consumer 164

Consumer Brand Branding Marketing 164

5W PR

OCTOBER 6, 2023

Community building When consumers see their feedback being acknowledged and implemented, it fosters a sense of belonging to a community that has a real impact on the brand’s direction. Sharing stories of how products have positively impacted the lives of its customers creates an emotional connection and resonates with audiences.

Consumer 88

Consumer Strategy Case Study Survey 88