Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Cision

DECEMBER 29, 2017

Did you know that none of those channels has beaten Facebook in terms of engagement? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Use your company’s brand name for local targeting.

Instagram 120

Instagram How To Guidelines Facebook 120

Prohibition

JANUARY 17, 2022

If you’re ready to start using social networking sites as part of your emergency communication strategy, start by learning which platforms will be the most useful and effective and the right message to send in meeting your crisis communication objectives. Benefits of Use During an Emergency: Facebook is used by 8.6%

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Bianchi Biz Blog

MARCH 7, 2022

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. HDT Facebook: [link]. I haven’t looked back since. Twitter: [link].

Meeting 82

Meeting Automotive Media Transportation 82

Presspage

MARCH 13, 2018

Here’s how brand managers can follow Brown’s advice—along with tips from other savvy communicators—and win with content despite the change in protocol: 1. Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues.

Facebook 113

Facebook Social Media Analytics Blogging 113

wiredPRworks

JUNE 10, 2020

More than three-quarters of gamers surveyed report that video games provide them with mental stimulation (79%) as well as relaxation and stress relief (78%). As an avid gamer myself, I can’t wait to connect with other gamers, and the wider IGN community in a new, connected and innovative way, through Yappa.”. About IGN Entertainment.

Video 52

Video Local Tools Conference 52

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 164

Financial Video Consumer Data 164

Reputation Us

JANUARY 7, 2019

Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. A quarter of businesses surveys even stated that they won’t be using social media in the future. As communications professionals, we know those small businesses without social media are missing a key opportunity.

Small Business 60

Small Business Social Media Media Analytics 60

Contently - Strategy

APRIL 10, 2019

To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen. The company threw parties for winners in their communities, which accomplished two things. “We are growing in communities around pets, anxiety, and natural health,” Klein said.

Company 105

Company Marketing Education Data 105

PR Conversations

OCTOBER 11, 2018

For me this suggests that we should consider how employers, and our trust networks (communities of relations and interdependencies) contribute toward our mental well-being – both positively and negatively. On your first point, community, I couldn’t agree with you more. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. Outage communications on Facebook are increasingly geared toward reliability and preparedness in advance of a storm and managing expectations for recovery afterward. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. Guest Post by Kristie Aylett. Dashboards.

Interviews 40

Interviews Analytics Social Media Survey 40

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. The future of marketing is more intelligent and more human.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

JUNE 16, 2016

Vertical social networks incorporate elements of open access social media platforms – think Facebook and LinkedIn. The result is a physician-only social platform built on a foundation of professional networking, continuing medical education (CME), community building and improving patient care. Since 2014, U.S.

Social Media 48

Social Media Healthcare Marketing Media 48

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ A6 My least favorite IC measurement tactic: reader response surveys (which only measure what your readers think). ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

Maxim Behar

OCTOBER 15, 2023

When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria. I was in London a few days ago and I saw the locals.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

wiredPRworks

OCTOBER 9, 2021

But, I was vacillating about whether or not to be active on Facebook , LinkedIn , Instagram and Twitter. A survey shows significantly fewer workers prefer to completely unplug from work while on a family vacation. For example, I sent out posts on Instagram, LinkedIn, Facebook and Twitter. Do You Do Play by Play Vaca?

How To 98

How To Social Media LinkedIn Instagram 98

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. If you need local press, however, your choices are more limited.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. Christine Moorman | Duke University.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Stuart Bruce

JULY 23, 2017

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. of those surveyed social media ‘lives’ in marketing. Yet another problem with the report is it doesn’t tell you much about who was surveyed.

Social Media 68

Social Media Media Customer Service Corporate 68

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). Are you a member of your local Chamber of Commerce?

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

OCTOBER 25, 2010

Comment as pts moderator Heather Whaling Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Shonali, I love you even more for writing this post. :) When I lived in Orlando, one of my pro bono clients was the local domestic violence shelter.

Twitter 99

Twitter Measurement Facebook Blogging 99

NewsWhip

FEBRUARY 26, 2021

Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. Now in its 21st year, the Trust Barometer surveys more than 33,000 people in 28 countries. So quite aggressive.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Two billion monthly Facebook users generate a huge amount of data.

Publicity 164

Publicity Ethics Data Community 164