Karen Freberg

JANUARY 26, 2019

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? We are seeing how people are gravitating more towards groups (especially on Facebook) compared to connecting with others in regular newsfeeds.

Social Media 61

Social Media Community Media Groups 61

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Community 99

Community Resources Facebook LinkedIn 99

Communications Conversations

JANUARY 15, 2018

Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131

Facebook Video Brand Branding 131

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

Twitter 324

Twitter Community Ethics Resources 324

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Solo PR Pro

SEPTEMBER 8, 2021

Whatever it is you need, there’s a good chance Solo PR Pro Premium , an exclusive members-only community, has got you covered. 3 perks of joining the Solo PR Pro Premium community. Why would you want to join the Solo PR Pro premium community? Gain access to the private Facebook group. You’ll find everything here.

Resources 117

Resources Groups eBook Facebook 117

Waxing UnLyrical

JULY 25, 2014

So I told her I’d try to find a few resources for her, so she could put her best foot forward to find the job she’ll love. ” I’m blown away by the number of people who shared resources, pointed to coaches, or stepped up themselves. 8 Resources and 3 Tips for PR Job Seekers is a post from: Waxing UnLyrical.

Resources 108

Resources Privacy LinkedIn Radio 108

Communications Conversations

AUGUST 3, 2021

This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! It’s time to hire full-time community managers.

Customer Service 205

Customer Service Social Media Marketing Media 205

Presspage

SEPTEMBER 11, 2017

Within the last month, two Tropical hurricanes, Harvey and Irma, devastated communities in the southern parts of the United States and its surrounding regions. During this difficult time, it is not uncommon to see brands giving back to the community, usually in some form of monetary donation for relief in disaster-afflicted areas.

Community 0

Community Brand Branding Banking 0

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A good monitoring tool can be your community managing BFF. Content Calendar.

Community 60

Community Tools Measurement Crisis 60

ReimaginePR

NOVEMBER 13, 2014

They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories from around the community. The LUbrary is a resource for the community, funded by the community. Resources are tight everywhere,” says Suzi. “We

Brand 306

Brand Branding Storytelling Resources 306

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Communications Conversations

AUGUST 3, 2021

This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! It’s time to hire full-time community managers.

Customer Service 158

Customer Service Social Media Marketing Media 158

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Brand 246

Brand Branding eBook Leadership 246

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster.

Community 40

Community Measurement Tools Facebook 40

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Just look at your Facebook feed–how many ads are in it? What about using social to build community as a customer retention strategy? Not surprising. That evolution makes sense.

Strategy 106

Strategy B2C B2B Resources 106

5W PR

APRIL 21, 2023

This fosters community and boosts user participation. This saves resources while providing valuable marketing content. Examples of User-Generated Content Social media platforms, such as Instagram , Twitter, and Facebook, are common channels for user-generated content. It can lead to increased engagement and customer loyalty.

Consumer 88

Consumer Video Social Media Community 88

Remote PR Jobs

SEPTEMBER 25, 2023

Last year Pepsi faced criticism for its ad featuring Kendall Jenner and imagery from the Black Lives Matter movement, as did Dove for an ad on Facebook that depicted a black woman turning into a white woman. Most recently, Heineken faced pressure to withdraw its ad featuring the slogan “Sometimes, lighter is better.”

Agency 100

Agency How To Survey Employee 100

PRSay

APRIL 8, 2020

“What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”. Find more COVID-19 resources from PRSA at this link. However, a leader is working with team members amid other distractions from home or the remote location. He joined PRSA in 1994.

How To 190

How To Crisis Employee Resources 190

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Communications Conversations

AUGUST 16, 2022

There’s no question: Social media teams are being asked to do a whole lot more heading into 2023 with little to no additions on the head count and resource front. They need community management. Brands trying to maintain 5+ social media channels with limited resources. More time to manage communities.

Social Media 128

Social Media Media Resources YouTube 128

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Flack's Revenge

NOVEMBER 10, 2016

” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow. In short, if you are in the news business or want to promote your own, you are missing out if you are not on Facebook, LinkedIn, Twitter, etc. It was: “Go forth and blog too.

Facebook 184

Facebook Web Social Media Engineering 184

Communications Conversations

JULY 29, 2016

Confession: When I started this post, my intention was to write something that basically undressed IHOP’s recent Facebook Live stunt of pancakes on a beach. It’s “must-see” Facebook Live. I think by most brand social standards, we would have to qualify that Facebook Live stream as a smashing success.

Facebook 60

Facebook Education Resources Community 60

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. That’s why I created the Social Media Professor’s Community Group on Facebook. Why is it important to create a community?

Community 49

Community Social Media Education Media 49

PRSay

OCTOBER 17, 2022

Don’t pay attention to some meme you see on Facebook or Twitter. So, when you go to our Twitter and Facebook accounts, as well as our Instagram page, we’ve got the blue checkmarks there that show we are the verified and trusted source. That’s the communication we try to get out to voters. Come and learn about our process.

Communications 172

Communications Video Social Media Facebook 172

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Follow Cruiseable on Facebook and Twitter.

Community 40

Community Travel Pinterest Mobile 40

Konnect Agency

MARCH 31, 2020

With this, our IT teams and tech resources are more precious to us than ever before. OK, then ensure you are acting as a resource for your people, your customers and your community. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business.

Resources 85

Resources Crisis Healthcare Creativity 85

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. As always there are links to the underlying resources for anyone interested. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%).

Report 105

Report Publicity Marketing Pitching 105

Karen Freberg

DECEMBER 4, 2017

One of these new trends is the new Facebook Creator App. Formerly of Facebook Mention fame for celebrities, athletes, and high profile figures, this app allowed these individuals to create, share, and analyze specific elements of their FB page with new tools and features. The purpose? Create a range of content to sponsor and showcase.

Education 42

Education Facebook Video Social Media 42

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. But here’s the thing: There’s only one Facebook. Chris Abraham. Gini Dietrich. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media.

Communications 212

Communications Employee Crisis Policies 212

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151