Remove Community Remove Customer Service Remove Facebook Remove Resources
article thumbnail

What should your social media marketing focus on: Customer service or content?

Communications Conversations

This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! It’s time to hire full-time community managers.

article thumbnail

What should your social media marketing focus on: Customer service or content?

Communications Conversations

This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! It’s time to hire full-time community managers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Friday Roundup: Customer Service

Waxing UnLyrical

Today’s roundup focuses on one of the most important aspects of any business, customer service. Here are five posts looking at the importance of customer service (including its importance in public relations). This Canopy Needed a Customer Service Safety Net. On Falling in Love…and Public Relations.

article thumbnail

The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s an incredible resource for brands seeking to understand what motivates and engages their audience.

Twitter 235
article thumbnail

Time to rethink social strategy for 2022: Leads, Sales Can’t be our Only Goal

Communications Conversations

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Just look at your Facebook feed–how many ads are in it? Driving awareness and engagement with customers. Serving as a customer service channel. Not surprising.

Strategy 106
article thumbnail

Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

article thumbnail

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea. Just in case.

Brand 100