Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. PESO measurement!

Measurement 40

Measurement Community Banking Advertising 40

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. ” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? Will Digital Reach Improve the PR Measurement Drumbeat?

Measurement 100

Measurement Social Media Web Twitter 100

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” The webinar is based on “150+ successful media pitch subject lines that landed placements in top outlets across industries.

Software 89

Software Pitching Measurement Enterprise 89

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Get Personal. Witness Your Success.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

FEBRUARY 2, 2015

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. Social Media Measurement Standards – Everything You Need to Know. AVEs don’t measure PR.

Measurement 40

Measurement Web Social Media Corporate 40

Stephen Waddington

MARCH 29, 2020

My wife shared a post on Facebook with me last night. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Human beings are incredibly adaptable. Privacy concerns have evaporated.

Crisis 167

Crisis Government Privacy Sports 167

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. Here are 10 takeaways from this most important industry conference: 1. What’s on the mind of PR professionals these days?

Conference 110

Conference Internal International Storytelling 110

Burrelles Fresh Ideas

AUGUST 2, 2023

In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 75

Radio Television Media Local 75

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Not to mention the elitism and sense-of-entitlement cliques that often predominate in our industries.

Community 40

Community Print Twitter Creativity 40

Flack's Revenge

FEBRUARY 16, 2017

Plus, Google and Facebook make money on fake news, and some say they’re just giving users what they want. Some place the problem at the doorstep of social networks and online news aggregators, such as Facebook and Google respectively. They can and should take measures to combat fake news. Should they hire fact checkers?

Reddit 168

Reddit Government Google System 168

Waxing UnLyrical

AUGUST 5, 2015

Despite Fein’s experience, it appears that Snapchat is a closed alternative to Facebook or Instagram for social communication. PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Views on Snaps ( V ).

Measurement 40

Measurement How To Marketing Engineering 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. PR is a social science. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid?

Measurement 60

Measurement Social Media Tourism Twitter 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. Facebook Blueprint Educators Portal. The only thing to note here – which Facebook is working on – is the cost of the exam for students to take.

Education 59

Education Social Media Media Resources 59

PR Conversations

NOVEMBER 22, 2023

From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR. Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

MARCH 31, 2019

Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. More than 500 people have joined the Comms School Facebook community. You’ll be very welcome. ??

Survey 68

Survey Enterprise SEO Web 68

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. Stop by his session and say hello! Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. I spent six months in Paris working at a PR agency to improve my French and decided this was the industry for me. Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Given public relations is consistently cited as one of the world’s top 10 most stressful professions, I have no reason to think our industry is any better than others in this respect. This is not a good thing.

Communications 104

Communications Community Measurement Study 104

NewsWhip

JUNE 2, 2020

We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ ” After delivering consistently appropriate content through their Facebook pages, Ali and his team saw the following increases: 249%. CASE STUDY. How Bauer Media uses NewsWhip to unify content strategy across all of their brands.

Case Study 78

Case Study Study Radio Analytics 78

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

Measurement 89

Measurement Media Training Google Resources 89

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. RedBull had 45 million Facebook fans. Listen folks: It''s not all about the community size and fan counts! Relationships with referral sources and industry influencers. million Twitter followers. The list goes on!

Social Media 82

Social Media Media YouTube Film 82

Reputation Us

JANUARY 7, 2019

Due primarily to the multiple channels of communications afforded to the public in today’s 24/7 news environment, a credit union’s reputation is subject to constant evaluation and scrutiny. Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities.

Reputation 60

Reputation Nonprofit Policies Financial 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. We share as a way to educate the entire industry, including you! So stay tuned to our Facebook page for more info.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56