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Measure PR Goals that Drive Real Business Results

Cision

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

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#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster.

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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

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Podcasts are booming but how do you measure success?

Stephen Waddington

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Digital marketers have grown up with real time data provided by platforms such as Google and Facebook. Podcasting analytics are awkward by comparison.

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Answering 6 key questions about Facebook big changes to the newsfeed

Communications Conversations

Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131
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Measuring Metrics: What’s the Formula for Showcasing PR’s Value?

Cision

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. By creating a Facebook group specifically for these individuals, Shonali got them talking to each other as well as their own communities. Determine How to Measure Your Metrics. Check out the on-demand replay now!

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Is Facebook still a good place to invest in social media marketing? And Facebook, long the Goliath in the social world may be cruising for a bruising.

Marketing 244