Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

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B2B Community Facebook How To 92

PR for Anyone

FEBRUARY 13, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry, and recently spearheaded the launch of Oceano Zero, the first-ever luxury non-alcoholic wine. As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. Find us on

Instagram 130

Instagram YouTube Travel LinkedIn 130

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. Whistleblower Frances Haugen has managed to break through where previous Facebook critics have not. What does this mean for the PR community? What about repeated actions?

Ethics 361

Ethics Facebook Case Study Guidelines 361

PR for Anyone

OCTOBER 25, 2023

Although she’s had previous experience being in the spotlight, Diane tells us how she was able to find success in the entertainment industry. The pandemic rekindled her love for acting, modeling, and voice over work, leading her to shift careers. Embracing rejection and continuous proved pivotal to her successful debut.

Instagram 162

Instagram LinkedIn YouTube Creativity 162

PR for Anyone

DECEMBER 25, 2023

If it wasn’t a big enough challenge to find success in the male-dominated aviation industry, Amanda faced another serious obstacle in her journey of becoming a pilot – dyslexia. Harrison is an adventure and commercial pilot, cancer survivor, and public speaker based in England. Find us on

Instagram 130

Instagram YouTube LinkedIn Course 130

PR for Anyone

SEPTEMBER 27, 2023

Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Her reporting has earned her several honors and awards including two Emmys!

Storytelling 162

Storytelling Television Instagram LinkedIn 162

PR for Anyone

MAY 16, 2023

With decades of experience in the entertainment industry, she definitely knows a thing or two about making it big in the entertainment industry, so listen up! Are you dreaming of starting your own reality show? Barbara’s got some useful tips for aspiring stars. Find us on

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Instagram YouTube Media Twitter 130

PR for Anyone

MAY 16, 2023

With decades of experience in the entertainment industry, she definitely knows a thing or two about making it big in the entertainment industry, so listen up! Are you dreaming of starting your own reality show? Barbara’s got some useful tips for aspiring stars. Find us on

Instagram 130

Instagram Media Twitter Internal 130

Karen Freberg

JANUARY 26, 2019

We have seen many communities arise of course over the past few decades on social media. However, can communities serve as the new “next move” for social media professionals? We are seeing how people are gravitating more towards groups (especially on Facebook) compared to connecting with others in regular newsfeeds.

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Social Media Community Media Groups 61

Stephen Waddington

MAY 2, 2019

By Seth Bridges Earlier this year, my team at Rival IQ published our annual Social Media Industry Benchmark Report , an in-depth look at the performance of owned social media from 1,800 brands across 12 industries from around the world. In the graph above, we see the engagement rate broken down by industry, with an average of 0.09%.

Social Media 70

Social Media Industry Report Nonprofit 70

Victorious PR

FEBRUARY 8, 2023

the benefits of a PR firm in a multi-industry scope is also muddled. PR stands for public relations, and PR is all about communications, persuasion, and image. Regardless of the industry you’re in, PR can be your best friend. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Regardless of the industry you’re in, PR can be your best friend. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. Below are a handful of industries that are currently benefiting from PR (a couple might even surprise you).

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Regardless of the industry you’re in, PR can be your best friend. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. Below are a handful of industries that are currently benefiting from PR (a couple might even surprise you).

Industry 52

Industry Real Estate Healthcare Tourism 52

Onclusive

SEPTEMBER 27, 2021

Social Media Monitoring Made Easy We’ve made it simple and convenient to access all your direct and indirect brand mentions, keywords and hashtags in a single dashboard across all major social media networks, including Twitter, Facebook, Instagram, YouTube and TikTok. Discover and Optimize Your Influencer Partnerships.

Social Media 369

Social Media Media Enterprise Viral 369

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The talent market in many industries is tighter than ever. This bodes well for PR professionals who focus in employee and community relations. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come. Branded content is king.

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Trends Employee Viral Advertising 385

PR for Anyone

SEPTEMBER 24, 2023

Having been in the industry for as long as she has, Laura has some interesting stories to tell about her field assignments and sit down interviews. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Her reporting has earned her several honors and awards including two Emmys!

Storytelling 130

Storytelling Television Instagram LinkedIn 130

PR for Anyone

NOVEMBER 8, 2023

On top of being a mom of three kids, she was also one of two female executives in the car industry. She adopted and got pregnant at the same time with her first two children only five months and three weeks apart, and a few months later, she became pregnant again. Find us on

Marketing 130

Marketing YouTube Instagram LinkedIn 130

PR for Anyone

JULY 4, 2023

Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries! She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today.

Instagram 130

Instagram YouTube LinkedIn Advertising 130

PR for Anyone

JULY 4, 2023

Even though she’s no longer a full-time advertiser, she still loves working with clients and brands to “blow s**t up” in their own industries! She shares with us the story of how she built her illustrious career, to become the advertising maven that we admire today.

Instagram 130

Instagram YouTube LinkedIn Advertising 130

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Is Facebook still a good place to invest in social media marketing?

Marketing 244

Marketing Facebook Social Media Community 244

Karen Freberg

AUGUST 13, 2018

I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve. and it has been one of the most engaged and vibrant communities I have been a part of. Yet – we have to ask ourselves, how can Facebook Groups be used in a new way?

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Groups Community Education Social Media 50

PR for Anyone

OCTOBER 27, 2021

Share your favorite place in the community. Welcome a new business in the community. Do a Facebook Live. Share a statistic about your industry. Interview a customer. Post a #TBT. Post a fill-in-the-blank question. Share someone else’s content. Post something seasonal. Do a “how-to”. Share your favorite business book.

Real Estate 227

Real Estate How To Infographics Video 227

Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps.

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Twitter Community Ethics Resources 324

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

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Facebook Community Advertising Advertising 178

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Brand Branding 276

NewsWhip

OCTOBER 25, 2023

With a global community of more than 985 million professio nals and more than 67 million Company Pages, LinkedIn is the platform for work conversations. By keeping a finger on the pulse of business and work conversations, you’re able to anticipate and respond to industry shifts as they happen.

LinkedIn 97

LinkedIn Trends Company Reddit 97

Communications Conversations

AUGUST 3, 2021

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Now, many of these industries have a more positive response rate.

Customer Service 205

Customer Service Social Media Marketing Media 205

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.

B2B 405

B2B Social Media Media Instagram 405

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation.

Publicity 128

Publicity Government Guidelines Facebook 128

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry. The future isn’t just coming, it’s here.

Industry 74

Industry Marketing Technology Software 74

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . B2B companies can use audience targeting to reach industry decision-makers . Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

Karen Freberg

APRIL 20, 2019

This is an industry conference, but it is one that truly brings forth the community and engagement aspect of what it means to be working in social and digital media. Plus, for an industry conference, it is extremely affordable! You will not find a more collaborative, supportive and worthwhile event in the industry.

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Conference Education Industry Film 46

The Proactive Report

JUNE 18, 2021

There are usually industry groups you can network with. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Communications Conversations

AUGUST 3, 2021

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Now, many of these industries have a more positive response rate.

Customer Service 158

Customer Service Social Media Marketing Media 158

Melissa Agnes

DECEMBER 21, 2014

Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow. Or on Facebook.

Crisis 264

Crisis LinkedIn Government Community 264

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. ·

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Crisis Twitter Community Conference 312