5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Another health and wellness marketing tactic is to create engaging and educational content.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Solo PR Pro

FEBRUARY 20, 2024

Whether due to shifts in the market, personal aspirations, or lifestyle changes, knowing when and how to transition back to flying solo is a decision that calls for introspection and strategy. By choosing to scale down thoughtfully, you're exercising the flexibility that you have in running your own business.

Agency 96

Agency Exercises Strategy Internal 96

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Businesses in these markets have cut costs and sought government help in order to survive the crisis. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

Wadds Inc.

JANUARY 18, 2023

It’s a marketing and thought leadership exercise for the consultancy, of course, but it also has an impact in raising the profile of public relations among the business community. Edelman uses Davos as a platform to disseminate the Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

Stephen Waddington

APRIL 10, 2020

Before COVID-19 I was religious about clocking up 1,000 calories of exercise a day on my iWatch. Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. Unlike their father they’ve a disciplined approach to diet, exercise, and learning.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention.

Marketing 85

Marketing B2B Interviews Content Marketing 85

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 172

Exercises Education Case Study Nonprofit 172

Reputation Us

JUNE 1, 2023

Therefore, reputation management is an exercise in listening and being vigilant about factors that may directly impact your company’s reputation. Is it the marketing department’s responsibility or is it higher up? If this reputation management task is handled by a committee, DO NOT consider it a marketing-only function.

Technology 78

Technology Interviews Reputation Crisis 78

Deirdre Breakenridge

APRIL 29, 2019

For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears.

Survey 377

Survey Media Relations Media Ethics 377

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151

Crisis Government Energy Community 151

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies.

Ethics 218

Ethics Exercises Energy Corporate 218

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Stephen Waddington

MAY 9, 2020

Industrialised marketing techniques have been retrofitted onto the internet. Businesses in these markets have cut costs and sought government help in order to survive the crisis. Here the role for marketing and public relations is to share the experience of lockdown, plan for once lockdown eases and support customers and staff.

Brand 157

Brand Branding Travel Crisis 157

Karen Freberg

OCTOBER 16, 2021

This has a direct impact on social media and strategic communication, and is a trend that is currently in pay here. They have said this about influencer marketing. I know I have a ways to go in this venture, but I think this is a good starting point as part of our community to have these discussions. NFTs are in the same boat.

Case Study 85

Case Study Ethics Community Trends 85

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Prohibition

FEBRUARY 1, 2024

AI is changing the way in which we understand social media trends, for example: Revealing Hidden Gems: AI excels at uncovering hidden gems on social media platforms by analysing niche communities, identifying relevant, rising influencers all before they reach the mainstream media.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Deirdre Breakenridge

SEPTEMBER 19, 2016

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

Community 150

Community Groups Travel Local 150

Stephen Waddington

APRIL 18, 2020

Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown.

Media 83

Media Crisis YouTube Television 83

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh! And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

Stern + Associates

APRIL 27, 2023

He examines how most companies treat purpose as a superficial public relations exercise, while only a few go deep with it. Plumbers assess market conditions, set strategies and focus on outstanding execution. Leaders must function as both ‘plumbers’ and ‘poets,’” he explains. Poets inspire people around a shared purpose.

Company 103

Company Employee Case Study Strategy 103

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Mental health is especially important for those who communicate and interact with the public. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 95

Financial Social Media Exercises Communications 95

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. Michael Ares, MDA Corporate Marketing, LLC. the path forward becomes a manageable exercise that can draw upon best practices proven to deliver results over both the short- and long-term.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

DECEMBER 6, 2022

Manage social communities on a daily basis (definitely). I don’t even need to go through the exercise above to tell you that’s not a lot of money for someone living in New York City (what would baseline rent be? And marketing directors are even worse! Manage social ad budgets and programs (again, sometimes).

Transportation 74

Transportation Social Media Exercises Energy 74

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club. Share it!

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Konnect Agency

APRIL 13, 2022

Some of these additional pieces can include things like custom icon sets, exercises and styles for messaging, illustrations, and photography styles. Through our branding process, we help you look ahead of the initial ask and make sure that we’re setting your brand up for future success. Final Thoughts on Branding from our Creative Agency.

Creativity 59

Creativity Agency Brand Branding 59