Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. The sway of influencer marketing in the food and beverage industry cannot be underestimated. They can be well known internationally, in the US or even achieve a popular following at the local level.

Brand 40

Brand Branding Local Instagram 40

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club. Share it!

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Communications Conversations

DECEMBER 6, 2022

Manage social communities on a daily basis (definitely). I don’t even need to go through the exercise above to tell you that’s not a lot of money for someone living in New York City (what would baseline rent be? And marketing directors are even worse! Manage social ad budgets and programs (again, sometimes).

Transportation 74

Transportation Social Media Exercises Energy 74

Stephen Waddington

JUNE 9, 2020

Recovering from a broken hip he had previously only been able to exercise indoors. Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. There was no other form of marketing involved or grand strategic plan. The local media picked it up and covered the story.

Radio 89

Radio Skype Print Local 89

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. – Jerica Glasper , Marketing and PR Expert.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Stephen Waddington

MAY 23, 2018

The market for tools in PR is exploding. A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. Today it’s much reduced like local media itself, reflecting changing consumer habits.

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

MAY 16, 2014

But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media. For release, for relief, for therapy, for exercise, for joy, for life. Then I moved here (to the U.S.),

Exercises 75

Exercises Writing Local LinkedIn 75

PR Conversations

OCTOBER 11, 2018

For me this suggests that we should consider how employers, and our trust networks (communities of relations and interdependencies) contribute toward our mental well-being – both positively and negatively. On your first point, community, I couldn’t agree with you more. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Each year, the class gets more and more exposure, which has been very exciting.

Social Media 40

Social Media Media Exercises Education 40

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. C: No-one’s going to market this book like I will. There were points when I thought the whole endeavour was just a huge exercise in procrastination. However, I spent most of the time working at my local health club for the sociability. What book? #1

Writing 83

Writing Google Blogging Exercises 83

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts.

Automotive 75

Automotive Meeting Report Real Estate 75

The Hoffman Agency

MARCH 6, 2024

It becomes a tick-box exercise. A prime example would be the importance of supporting women from BIPOC communities in the U.S. Localization is key. Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. Which is perhaps why, even in the U.S.,

Handbook 36

Handbook Trade Shows Employee Local 36

Communications Conversations

SEPTEMBER 25, 2020

We talked about her Marketers Community. More than just “being prepared” and helping you stay organized, this exercise will demonstrate to your new professional friend that you did your homework and you’re interested in what they do. For example, I recently have a virtual coffee with the CMO of a local brand.

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Practical Law Construction

JANUARY 11, 2021

As a whole, the construction market in the Middle East and Africa was projected to be the fastest growing construction market in the world between 2018 and 2022. Similarly, the Abu Dhabi Global Market (ADGM) has its own Arbitration Regulations. Article 257 caused much controversy in the international arbitration community.

Construction 52

Construction Internal International Financial 52

Beyond PR

JULY 13, 2016

It can also cross borders with other topics, like nutrition, food safety and exercise. For instance, you may want to give a local angle to something of national importance, like the Children’s Discovery Museum of San Jose putting the spotlight on the community benefits of clean energy. What’s the goal of your campaign?

Energy 40

Energy Healthcare Policies Agriculture 40

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. There are different ways in which crisis communication can be performed. So where do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

MAY 9, 2020

Industrialised marketing techniques have been retrofitted onto the internet. Businesses in these markets have cut costs and sought government help in order to survive the crisis. Here the role for marketing and public relations is to share the experience of lockdown, plan for once lockdown eases and support customers and staff.

Brand 157

Brand Branding Travel Crisis 157

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. These pages are typically found on library sites, educational websites, and local government websites.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

MAY 12, 2019

I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening. Sarah contacted local jewellers and pawnbrokers throughout the North East on Tuesday morning. If you work in marketing or public relations, you need to go a step further and provide evidence for your sources. ??

Local 60

Local Storytelling Exercises Banking 60

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). For Yunsoo, her favorite part about PR is the way it allows her to exercise her passion for people and for sharing messages with style, tact, and authenticity. Natalie Anastasia, @natanastasia.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164