Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. What do communicators need to know about artificial intelligence, big data, and machine learning?

Community 148

Community Big Data Media Resources 148

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. The post Is kind leadership an oxymoron? appeared first on Firefly Communications.

Leadership 71

Leadership Reputation Employee Hotels 71

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. I would expect leaders to be calm and knowledgeable.

Social Media 184

Social Media Media Leadership Community 184

ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. This is a key reason sales sees a deficit of conventional outlets, but a surge in insider media (like podcasts by sales tech companies, LinkedIn communities, etc.), produced by the sales community itself.

B2B 156

B2B Journalism Enterprise LinkedIn 156

PRSay

SEPTEMBER 2, 2021

Current job title: Director of Marketing and Strategic Communication at Hillsborough Community College. You’ve held various committee and leadership roles at the Tampa Bay Chapter, the District Council and on the PRSA Board of Directors. Describe your leadership style. Number of years as a PRSA member: 22.

Meeting 148

Meeting Leadership Groups Community 148

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 65

Leadership B2B Study Marketing 65

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For example, TikTok has taken the world by storm and no one wants to miss newer sites that could gain similar prominence. For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Here are three emerging platforms that PR pros should track.

B2B 405

B2B Social Media Media Instagram 405

Solo PR Pro

APRIL 23, 2019

For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work. While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community.

Community 45

Community Publicity Construction Television 45

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making.

Leadership 74

Leadership Energy Corporate Conference 74

ImPRessions - Crenshaw Communications

MARCH 12, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. Give people things to do.

Employee 374

Employee Viral Small Business Travel 374

Stern + Associates

MAY 8, 2023

For example, let’s say you’re a B2B company that sells cybersecurity services. Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field. Avoid hashtags like #sternmarketingstrategy2023.

B2B 111

B2B Social Media Company SMB 111

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 145

Financial Marketing Survey B2B 145

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. One great example of using emotional storytelling is Humans of New York (HONY).

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist.

Leadership 187

Leadership Storytelling Viral Banking 187

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. For example, a client in the professional services category may address the legal or security implications of widespread remote work due to the COVID-19 pandemic.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

PRSay

JUNE 21, 2022

But I learned something: Like any communication program, communicating never stops. For example, I still need to course-correct from time to time: “Oh, I don’t have a wife. Leadership doesn’t come free — it comes at a price. I’m married to a great guy from France.”

Crisis Communications 177

Crisis Communications Course Crisis Communications 177

PRSay

OCTOBER 28, 2022

Three-quarters of keynote presentations included women, and at least one had a member of the LGBTQ+ community. Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes. Attendees could also hear from a solo female breakout speaker.

Conference 166

Conference Nonprofit Education Newspapers 166

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Nonprofit 53

Nonprofit Community Employee Energy 53

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

PRSay

APRIL 26, 2021

And even if you issue public statements supporting social justice movements or decrying injustices experienced by specific identity communities, today’s audiences are savvy at reading between the lines. Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc.,

Education 217

Education Employee Training Community 217

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

I don’t concur with every example Manjoo cites (since when was Bill Gates considered charismatic?), The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. How should a CEO convey leadership? Look at Salesforce CEO Marc Benioff, for example.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. The experience of strangers in the same professional community can be as persuasive as that of experts. The best programs work to create brand advocates through special offers and incentives, but also by building communities of regular customers.

Storytelling 233

Storytelling Education Software LinkedIn 233

The Stalwart Blog

AUGUST 28, 2017

Forgive me if I boast about the US Navy Public Affairs community for a moment. Here’s where the Public Affairs team and senior leadership shined. I possess a bit of bias from my years in uniform. Nevertheless, the recent tragedies along the high seas show how exemplary these professionals handle the pressure of their duties.

Examples 60

Examples Public Affairs Crisis Privacy 60

ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. Give people things to do.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

AUGUST 8, 2023

For example, you can use quotes or text from a case study to make a point in a blog. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). That is a responsibility that rests squarely on leadership. Case studies make for excellent blog posts too.

Case Study 123

Case Study Study Company B2B 123

PRSay

FEBRUARY 3, 2020

For example, black PR history-maker Joseph Varney Baker is featured in the museum. We have come far in a PR community that was once mostly segregated. What does society lose from this gap in leadership diversity? We should all know and acknowledge his contributions to the profession. Mr. Baker was a first. Areas to improve.

Publicity 218

Publicity Leadership Groups Creativity 218

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 169

Ethics Training Social Media Leadership 169

Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). public relations industry, they make up only 30% of agency C-suite executives.

Agency 100

Agency How To Survey Employee 100

Reputation Us

MARCH 6, 2022

It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. Facebook’s lackluster efforts to oust white supremacist groups from its platform, for example, resulted in a loss of user trust.

Reputation 78

Reputation Ethics Mobile Corporate 78

PRSay

JANUARY 8, 2019

To make your storytelling effective, approach it as you would a strategic communications plan. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? How is your local government benefitting the community? Find your organization’s best stories. If so, how? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

APRIL 19, 2021

I’ll use “ PR metrics ” as an example. When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. It’s a discussion we have almost daily in the Spin Sucks Community. Start off by choosing a keyword. Illustration credit: pixels hunter ].

Media 198

Media Newspapers Google Energy 198

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. Nor has PR embedded itself into academic community and its thought leadership and alumni networks. Get ready for more of the same in 2018. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Stern + Associates

DECEMBER 8, 2022

Social media is a great tool for executives to advocate for big industry issues and communicate how they’re using their expertise for the greater social good. Step 3: Build a community on the right platform with the right content Based on the target audience demographics, select the right social media channel(s).

Social Media 85

Social Media Strategy How To Media 85

Shift Communications

FEBRUARY 8, 2022

Take the time to educate yourself, your team and leadership about the unfolding events. Like any good communications plan, start with research. Gain executive support — it’s fine for a company to issue a statement, but it’s even more powerful when it has backing from leadership and from all of its employees. And that’s OK.

Employee 78

Employee Leadership Consumer Internal 78