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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. Don’t Be: Inconsistent in your ethics, words and actions.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. We can understand how Facebook and Twitter conversations can represent different parts of the community.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Good morning from Atlanta!

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation. Overall, the banking industry continued its multi-year reputation recovery among U.S.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Facebook’s leader addressed the rising social media star in an internal forum that was leaked to The Verge. WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation.

Survey 402

5 Strategies to Prevent Security Breaches

Reputation Us

Limiting your hospital’s vulnerability to a loss of security and reputation. Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. ” Remembering Your Reputation.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities).

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities).

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities).

How and why B2B companies must embrace CSR

PR Daily

Values alignment is a major business responsibility as consumers look into companies’ ethics, actions and financial flows. If you are a B2B communications pro, here’s how to get started in improving your ESG reputation as a preferred supplier: Assess your internal landscape.

B2B 121

Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

Flawed news

Stephen Waddington

Reporting the death of an individual should be an ethical red line, whatever the media. Mike Wendling from the BBC’s Trending team traced the origin of the story to a far right blog called Knights Templar International.

Ethics 122

PRoust Questionnaire: Helen Slater

PR Conversations

High-quality thinking and good, ethical practices. It is a long-running and successful campaign that still resonates in our New Zealand community. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. B) Failure to be inclusive poses financial and reputational risks.

PR crises that have defined 2019

PR Daily

This year, it’s Boeing’s 737 Max and retailers responding to gun violence in their communities. . It’s not novel advice—so why is there a new company every year trying to jam a finger into the reputational dike? . International House of…what?

Global Capabilities Framework sets standard for PR skills

Stephen Waddington

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To build and enhance organisational reputation 7. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. The Global Alliance has published a capability framework for public relations.

Ethics 105

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more. “That suggests that the virus is out there in the community, and that means pretty much that everybody’s at risk,” he said.

Travel 119

3 ways office culture can hamper your PR

PR Daily

Your workplace culture isn’t just an internal concern. Your brand reputation can be wounded by a bad work environment. There was an HR software company (which we’ll leave nameless) that had an extremely unhealthy internal culture.

An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Perspective – reflections on the CIPR’s history and its communities.

Nike, other brands pulled into FIFA crisis

PR Daily

authorities absolutely rocked the international sports world. Nike believes in ethical and fair play in both business and sport and strongly opposes any form of manipulation or bribery.

Crisis 169

How communicators can change their organization’s objectives

PR Daily

FREE REPORT: Benchmark your internal comms efforts against your peers ]. Major employers are investing in their workers and communities because they know it is the only way to be successful over the long term.

Expert interview – Scott Guthrie on PR in the Digital Age

Prezly

We seek to earn positive reputations for our clients by aligning client expectations with the expectations of publics. Today, in the social age, public relations practitioners have the opportunity to be ethical guardians. PR realises that influencer relations is more about the level of engagement between and influencer and his/her community than it is about potential reach. As internal communicators we should be helping empower employees to become advocates.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. Professional development and practice The reputation of public relations is defined by the media and dodgy practice.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting.

Film 78

Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting.

Film 78

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim.

B2B 97

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

Third, you must look out and get more selective to be purposeful with your pitches, growing and optimizing your content creator community in the process— from journalists to contributors to social influencers. Potential ethical or legal pitfalls in your business.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

Third, you must look out and get more selective to be purposeful with your pitches, growing and optimizing your content creator community in the process— from journalists to contributors to social influencers. Potential ethical or legal pitfalls in your business.

Celebrating a commitment to excellence at CIPR graduation ceremony

Stephen Waddington

It was high on the agenda of this year’s BledCom , the international public relations research symposium. It’s essential for reputation monitoring and crisis management. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities.

CIPR CPD completed – easy, fun, free

Stuart Bruce

The database also has third-party activities which is where my 20 points for Communicate’s Reputation in Oil, Gas and Mining conference came from. CIPR social media ethics round table – 5 points. Buzzing Communities – Richard Millington – 10 points.

Refreshing PR Conversations Redux

PR Conversations

When PR Conversations originally launched in the spring of 2007, it broke new ground by envisioning and introducing an international, collaborative PR-blog concept. PR Sense – tackles ethical questions, reputation management and social responsibility.

PRSA LA State of the State of PR

The Proactive Report

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. SF: Online Reputation Management.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking. Where do organisational support structures, say HR, operate and what part should internal communicators play?