Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. For our enterprise and feature stories, we always aim to incorporate the human element as well. What advice do you have for PR people that want to pitch you?

Meeting 60

Meeting Automotive Transportation Media 60

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration. c) What makes a great pitch?

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. This time too, you can choose to accept the pitch, edit what Taylor has provided, or ask it to re-write the pitch again.

Software 85

Software Media Relations Pitching Media 85

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. Before that, I was a reporter for the Detroit Free Press.

Report 85

Report Meeting Automotive Media 85

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. However, if you are looking for reporters to pitch on Instagram, good luck with that. So, take the investment community for example. See item #1 here for more. How could that be?”.

Data 90

Data Enterprise Survey Instagram 90

The Resolution Blog

AUGUST 27, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Ask Crystal. That seems cheap for such intelligence.

Tools 120

Tools Pitching Enterprise Web 120

The Resolution Blog

AUGUST 26, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. CrystalKnows: Frighteningly, Crystal really does know. Ask Crystal.

Tools 120

Tools Pitching Web Enterprise 120

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% Out of respect, yesterday, I did not publish. My instinct?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Build a community. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

Software 128

Software Pitching Ethics Privacy 128

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Although creators only make up 1%, they are a vocal and vital part of your industry’s community. Only 20 percent. What’s old is new again.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.

Case Study 118

Case Study Software Data Web 118

Waxing UnLyrical

JULY 25, 2011

Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. By the way, the argument of pitching Facebook against Twitter, that the former could be made asymmetric by hiding feeds is rather pointless. This is an interesting viewpoint from India, so I hope you will read it.].

Google 77

Google Enterprise Facebook Viral 77

Sword and the Script

NOVEMBER 26, 2019

PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. Truly global brands, with large enterprise deployments, will run upwards of $100,000.

Publicity 92

Publicity Media Advertising Advertising 92

Cision

DECEMBER 21, 2015

Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Facebook at Work.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications.

Conference 36

Conference Journalism Web Comparison 36

PR 20/20

OCTOBER 31, 2017

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Bianchi Biz Blog

MAY 22, 2023

So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Pitch news instead of promotional material. It’s a new ground for me. I like exclusives.

Automotive 76

Automotive Meeting Report Real Estate 76

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. This is a progression of a feature the company announced last month, where its software reviews your pitch and suggest reporters. You’re going to need a niche strategy. Media funnel.

Software 85

Software Case Study Pitching Technology 85

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. What are the main components of a successful PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Flatiron Communications

APRIL 13, 2021

While the number of outlets (to pitch) has exploded, long gone are the days when a single news story in a legacy outlet can drive the national news agenda and conversation. It’s clearly not from a random pitch crossing an email inbox, no matter how provocative the subject line. This, of course, includes Twitter and Clubhouse.

Media 41

Media Journalism Reddit Local 41

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 64

Marketing Pitching Corporate Tools 64

Lauri Pehar Borsh

AUGUST 12, 2015

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. How can you use your product to tie and uplift your community? You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. How can you use your product to tie and uplift your community? You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

About [Company Name]: [Brief boilerplate about the company and its role in the community or industry]. If you plan to pitch using email, check out our email outreach templates. Scan through other event press releases they have covered to ensure your press release includes all of the common elements or themes you see.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. You don’t need to be a big shot so send us a pitch ! Until the day I was hacked. Want to be part of the Off Script series?

Marketing 63

Marketing Technology Data System 63

Where the Fishermen Ain't

SEPTEMBER 24, 2013

With a pitch like that and given the frothy tenor that often surrounds that kind of thing, I didn''t really expect to. Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media." Your community matters.

Advertising 54

Advertising Advertising Community Social Media 54

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Plus, the agency gets bragging rights for making it happen.

Corporate 100

Corporate Leadership Brand Branding 100

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Any suggestions?” No amount of media monitoring is going to measure that!“

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. 10) PE firm completes $2.7

Software 104

Software Analysis Data Tools 104