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Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. Think about community management.

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Video: Energy UK CEO on PR for stakeholder engagement, social media and crisis

Stephen Waddington

A #PRpays campaign aims to highlight the strategic value of public relations to the business community. In the second interview Koray Camgoz speaks to Lawrence Slade, CEO, Energy UK, the trade association representing the electricity and gas sectors. Our biggest challenge over the last few years has been the growth of social media.

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Are Leaders Expected to take a FEEL First Approach to Social Media?

Deirdre Breakenridge

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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What should be included in your next social media audit?

Communications Conversations

When was the last time your company conducted a social media audit? And, they take time and energy away from teams that are already stretched to the max. However, a good, in-depth social media audit is worth it’s weight in gold. Now the question is: What’s included in a social media audit?

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How To Capture Social Media Video Content Using Your Phone Without Looking Like An Amateur

Prohibition

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

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Teaching social media via Zoom–the ups, the downs and the sideways glances

Communications Conversations

We go each year to see my parents who live in a wonderful golf community. Down: Bring (way) more energy on Zoom. No tip was more valuable than watching Meghan McInerny bring an insane amount of energy to her presentation one particular year (for the life of me, I cannot remember the year or venue). It was March 13.