Cision

MARCH 23, 2016

Social media management has become a hamster wheel for many: lots of work with little to no payoff. Why We Overdo it On Social. Do you know how to measure social ROI? Do you know how to measure social ROI? When social media first took off, you were quick to embrace any and every new network that came out.

Social Media 120

Social Media Media Energy Instagram 120

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? And, they take time and energy away from teams that are already stretched to the max. However, a good, in-depth social media audit is worth it’s weight in gold. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Here are five things to consider when creating social media personas: Start with your target audience first. Reach out to us !

Social Media 84

Social Media How To Instagram Media 84

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. The post NewsWhip awarded eleven G2 badges for Spring 2024 appeared first on Newswhip.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Communications Conversations

APRIL 23, 2020

Down: Bring (way) more energy on Zoom. No tip was more valuable than watching Meghan McInerny bring an insane amount of energy to her presentation one particular year (for the life of me, I cannot remember the year or venue). Me bringing more energy is almost essential to teaching and getting through to them.

Social Media 88

Social Media Energy Media Training 88

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Photo credit: cbc.ca.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Reviews are a digital manifestation of social proof.

B2B 160

B2B Leadership Marketing Software 160

Cision

JUNE 3, 2016

Real-time social media coverage of the 100th running of the Indianapolis 500. First we started off our monitoring with a classic battle of the brands: Honda vs. How did the two brands fair on social media? What happens when you combine the speed of Indy with the power of Cision? Honda smoked Chevy: 84.4

Social Media 120

Social Media Brand Branding Real Estate 120

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Onclusive

AUGUST 3, 2020

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Trends 397

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. Her style and presence on social media have also made her a standout. Her positivity cuts through the noise and engages her audience.

Storytelling 130

Storytelling Airlines Film Energy 130

Deirdre Breakenridge

JUNE 4, 2019

I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. These included: TRY, UNDERSTAND, SOCIAL, MEDIA, NEED, CARE, GIVE, PEOPLE, RESPOND, MESSAGE, INTERACTIVE AND EMOTION.

Ethics 218

Ethics Social Media Energy Interviews 218

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

JUNE 3, 2021

It is an innovative means of internal engagement that often spills out onto social media. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The post Reputation Management and Digital PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Digital PR 246

Digital PR Reputation Employee Energy 246

Karen Freberg

MAY 17, 2018

I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB. I can’t WAIT for you all to see the new social media certification!

Social Media 48

Social Media Media Education Energy 48

5W PR

AUGUST 31, 2023

Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression. Ensure that the branding is consistent across all campaign materials, from social media posts to billboards.

Brand 78

Brand Branding How To Advertising 78

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

5W PR

FEBRUARY 28, 2024

Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. Tracking and learning Measure the social media engagement, website traffic, and leads generated during and after the event.

Brand 78

Brand Branding How To Film 78

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. Social media by definition is a space where people share ideas and information. The Ugly Side of Social Media Sharing.

Social Media 111

Social Media Reddit Media Facebook 111

PRSay

MAY 5, 2020

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. Many brands are refocusing their energies and their communications on COVID-19 responses. Bring energy and enthusiasm. Stay relevant to our current struggles with COVID-19.

Video 197

Video Film Energy Local 197

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Social Media 111

Social Media Communications Healthcare Insurance 111

NewsWhip

JANUARY 19, 2024

Here are some other brands that captured attention in the news and on social media. The video, first posted on the actress’ account, was not well received by the conservative public, and resulted in support for the Delta employee in discussions across social media. million engagements on the platform.

Advertising 78

Advertising Advertising Brand Branding 78

5W PR

JANUARY 26, 2024

Gamification and interaction It’s time for brands to figure out a way they can inspire the addictive energy of some smartphone apps and create their own. Or, they could even launch a social media contest where the winners score a tropical getaway or some other prizes.

Creativity 78

Creativity How To Storytelling Consumer 78

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. Pour your energy into Instagram and Facebook instead. of the month.

Social Media 76

Social Media Instagram Media Marketing 76

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. You’ll run out of energy if you do this. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog. Managing Negative Comments in Social Media.

Social Media 85

Social Media Media Construction Community 85

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. The studies showed how social media and news media are spreading climate misinformation. One crucial message clearly resonated.

Ethics 81

Ethics Reddit Energy Advertising 81

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. This takes time and energy, and you may not be able to see the full results immediately. Social media is first and foremost, social. Thanks again, Isaac! IG, Snapchat, FB, blogs, etc) and many more.

Social Media 40

Social Media Media Education Community 40

Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. If you’re concerned about your “standing” or social scores (cough, Klout, cough) in social media, then you have a panic attack.

Social Media 97

Social Media Media Community Twitter 97

Prohibition

OCTOBER 20, 2021

We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. We’ve got some exciting news – a brand new client under our belt! Check out our work so far by heading over to C4’s Instagram account here.

Energy 62

Energy Sports Creativity Instagram 62

PRSay

SEPTEMBER 11, 2023

In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. It’s important to assess where your energy is most needed, and what tasks are prohibiting you from spending time on these things.

Enterprise 172

Enterprise Tools Technology Privacy 172

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. It makes content creation on-the-fly so much fun.

Social Media 76

Social Media Media Video Trends 76

Cision

AUGUST 26, 2016

Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. While I keep track of agricultural issues, my primary focus now is on energy, climate change, bioenergy, rural energy, and renewable energy including biofuels, wind, solar, hydro, marine, and nuclear.

Pitching 120

Pitching Agriculture Report Energy 120