Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. In 2020, the general public wants to know where organizations stand on these important matters just like employees do.

System 157

System Community Social Media Employee 157

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. So the good reputation you’ve built on Facebook, for example, can’t be moved to your Twitter account.

Reputation 78

Reputation Web System Data 78

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail).

Financial 98

Financial Conference Agency Resources 98

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Forums take a long, persistent ride — a commitment to becoming part of a longer-term conversation, to become a member of the community.

SEO 100

SEO Google Pinterest LinkedIn 100

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.

Crisis Management 88

Crisis Management Print Ethics Local 88

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. community, partners, media, social influencers). This makes many people vulnerable to accepting and acting on misinformation. Your staff?

Reputation 78

Reputation Government Film Viral 78

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Encourage people to talk about themselves.

Study 120

Study Writing Facebook Groups 120

Presspage

MARCH 13, 2018

Here’s how brand managers can follow Brown’s advice—along with tips from other savvy communicators—and win with content despite the change in protocol: 1. PR pros can also incorporate popular subjects or trending hashtags into their writing and conversations for added relevance.

Facebook 113

Facebook Social Media Analytics Blogging 113

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You can share relevant company information with them like product launches, events in their communities, and important updates. You don’t have to convince a journalist to write your story. Earned Media. Thought Leadership.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. You’ll get a measure of the individual's seniority and maturity from their writing. Not if they really want to improve the mental health and wellbeing of their employees. I've seen something on Facebook."

Ethics 84

Ethics Employee Policies Video 84

Waxing UnLyrical

JUNE 27, 2019

As I contemplated this post Shonali asked me to write on the topic of “influence” it occurred to me that the hugely gratifying Success Summit was a perfect illustration of the concept of Influence. says “influence” is the “ability to build meaningful communities around us.”

Community 94

Community Groups Leadership Instagram 94

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Are you seeing a lot of traffic coming from Facebook? Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities. Measure your results.

Film 120

Film Content Marketing Analytics Measurement 120

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. after Google, Facebook, YouTube, Yahoo and Amazon? Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

MaccaPR

JULY 24, 2019

Cargill created its Cargill Cares program, supporting more than 350 employee-led councils worldwide, including local charitable and civic organizations. Effective CSR campaigns go much deeper than having your company write a check each year. Make It An Experience. Sure, charitable donations make a difference.

Corporate 116

Corporate Retail Policies Employee 116

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. Once approved as final, you would then log in (as them) and post it.

Corporate 100

Corporate Leadership Brand Branding 100

Critical Mention

APRIL 9, 2020

Videos are an excellent way to show support in your community via blog posts and videos on your site. For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

Stephen Waddington

MARCH 17, 2019

It was a lively session that covered the craft of writing, confidence, learning on a budget, networking and lots more. She’s the author of From Cascade to Conversation , managing director of employee engagement agency AB Comms and presenter of the Internal Comms Podcast. You’ll be very welcome. If not watch out for the replay. ??

Communications 68

Communications Instagram Internal International 68

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail).

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Employee engagement? Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Solo PR Pro

MARCH 28, 2023

Healthcare marketing is pretty heavy, so after hours of my day writing about cancer and children’s grief support, I’d switch gears to something lighter and fun. Going from a nonprofit Christian-based community hospital to a Fortune 500 corporate-owned hospital basically overnight was a culture shock,” Pennie says. “I

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. Every month I summarize the news from the PR vendor community. However, they are a sizable company with 1,000 or so employees. For the most part, they still are silent. What does that mean?

Software 122

Software Technology Advertising Advertising 122

Communications Conversations

NOVEMBER 2, 2017

And, we got things started by conducting a Facebook Live right from the press conference at home plate. I was managing our social media channels, while Jordan was writing the story you mentioned. impressions of people using that hash tag on Twitter and Facebook. The story went live within minutes of the end of the game. .

Case Study 113

Case Study Journalism Study Instagram 113

Waxing UnLyrical

MAY 23, 2019

Your nonprofit, your employees, the cause and the volunteers themselves! This is the start of building a real community. Of course, you will be communicating on social media. Make it interesting and fun, and use your best content writing strategies to keep them engaged. Develop a sense of community. Reward them.

Communications 59

Communications Nonprofit Training Community 59

PRSay

JANUARY 6, 2021

We even write emails with more thought. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. Take L’Oréal, for example. BlackLivesMatter.”.

Communications 197

Communications Viral Fashion Public Affairs 197

Stephen Waddington

FEBRUARY 12, 2019

It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets. Facebook has a strong and growing platform of services including Instagram and WhatsApp.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. Hello, WUL readers! Remember me?

Mobile 101

Mobile Community System Social Media 101