Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

OCTOBER 24, 2016

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media. But it wasn’t just about the individual capabilities of the technologies. The trend is catching on.

Communications 120

Communications Media Technology Data 120

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? With 43 million episodes to download, engaging with listeners is more important than ever. Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts.

Strategy 40

Strategy Case Study Marketing Energy 40

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity. In other words, what is it you want to achieve?

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. As such many of the PR tech vendors have brought features to the market for this purpose. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 149

Media Relations Media Print Software 149

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. The law making process cannot keep pace with the speed of technological change and the growth of platforms and digital markets. Sarah and I have been at home in Newcastle this weekend.

Marketing 81

Marketing Measurement Government Report 81

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5

Software 78

Software Case Study Technology Tools 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 88

Agency Energy Crisis Management Industry 88

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. It’s where the money is, too.

Small Business 74

Small Business Local Marketing Guidelines 74

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. And to connect with these communities, you need trust. Without trust, your content won’t be noticed. You can’t force trust, though.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

MAY 4, 2021

Meltwater said it acquired Klear, an Israeli-based company that provides an influencer marketing platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The market is valued at $4.8 Give our services a try. The price tag was $17.8

Tools 100

Tools Survey Pitching Analytics 100

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Measurement 95

Measurement eBook Tools Survey 95

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 52

Insurance Insurance Healthcare Government 52

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. More, More and Still More.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. registrations, subscriptions and downloads) and these sessions lasted 33% longer.

Study 139

Study Media Relations Media Measurement 139

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

JULY 14, 2020

In the process, I earned both new respect for communications and cultivated greater executive buy-in. Some of them haven’t picked up a marketing book (let along comms) in 20 or more years. Be as patient as you are repetitive because other surveys have shown executives that understand communications also tend to value it more.

Survey 137

Survey Measurement System Education 137

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Scott Public Relations

APRIL 2, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.” ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Critical Mention

JUNE 22, 2017

We create and market our own content. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We create and market our own content. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. Copyright Act, fines can be as high as $150,000 per download. Under the U.S.

Film 60

Film Print Creativity Internal 60