PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. How to Fix Your Buyer Personas.

How To 120

How To Tools Exercises Viral 120

The Proactive Report

FEBRUARY 2, 2017

60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. ’ Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC. Building Trust. Offering high-quality products and services.

System 100

System Training Engineering Employee 100

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. Finally, you’ve got your amplifiers.

How To 125

How To Data Community Groups 125

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Buzzstream

DECEMBER 5, 2023

Many people – particularly those who come from technical or creative backgrounds – detest marketing and think that a strong offering is all that’s required to succeed in the world. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Presspage

JULY 5, 2017

Academic departments must prove their relevance in today’s job market. Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Budget cuts within educational institutions also affect PR departments.

Education 84

Education Resources Internal International 84

PRSay

NOVEMBER 18, 2016

With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that. There’s a reason 81 percent of senior marketers believe earned media is more or equally as effective when compared against paid media. Prior to Cision he was general manager and senior vice president at Oracle Marketing Cloud.

Media 60

Media Leadership Enterprise Data 60

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

ISEBOX

DECEMBER 2, 2015

You can practically double your viewership when you include image and video content, according to data extracted from more than 10,000 communications professionals. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views. 80% Retention Rate.

Infographics 70

Infographics Video Data Mobile 70

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Here’s a handy social media marketing checklist. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Click To Tweet. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5

Company 113

Company Interviews Print Pitching 113

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer. It''s been done for years.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). Many of my company’s clients are hedge funds, which means they are prohibited from marketing. Are you ignoring your email marketing campaigns? Make sure to keep it updated. Quick Tips .

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

APRIL 19, 2018

However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Instagram is not a newcomer to the social media scene, but it is a rising star among marketers.

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). in Marketing and a B.S. TechCalendar. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125