ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Agency Tools Resources 136

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. Until next time!

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 141

Survey Measurement System Education 141

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. Write them down. In project management, a milestone is “a specific point in time within a project lifecycle used to measure the progress of a project toward its ultimate goal.”. What would you do if you weren’t afraid?

How To 164

How To Energy Community Writing 164

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. Until next time!

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success. Until next time!

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Did you know job search expenses are tax deductible?

Print 71

Print Resources Technology Interviews 71

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula. Or why use something.

Conference 100

Conference Writing How To Real Estate 100

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization. What’s measurable? Or, of course, any combination of the above. So start doing this as soon as you can.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. The mistake the legal community has made over 10 years, is too much focus on the billable hour. Corporate Communications is Taking More PR Work In-House, finds Survey.

Agency 97

Agency Trends Marketing Survey 97

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. Tell your teams who your target audience is, what they are creating, and your measure of success. You spend a lot of time planning, writing, editing and designing content. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

DECEMBER 14, 2016

The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. If you consider PR’s classic measurement elements – outputs, outtakes and outcomes, two of three of these can be controlled and enhanced with social employee advocacy. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? And as you click through, there are several other resources available to you, including a detailed briefing document, datasheets of the raw data, the methodology, and an updated list of company responses to the campaign. My favorite brand disappoints.

Brand 98

Brand Branding Policies System 98

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat. Providing feedback in a visual way.

Customer Service 40

Customer Service Employee Internal International 40

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Do your best to debunk them with solid evidence i.e., figures and statistics, documents or expert witnesses.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

AUGUST 25, 2010

Google Docs Another of my fave G-suite applications, because it lets me share and update documents in real time with as many people who need to be involved, without the pain that inevitably comes with people emailing each other different versions of a document that you have to keep saving and re-saving. And now for a bonus tool.

Tools 100

Tools Google Twitter Facebook 100

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. Some communicators on Prezly even use this for internal communications.

Pitching 64

Pitching Analytics Enterprise System 64

Journalistics

FEBRUARY 25, 2013

Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. If you’re patient enough to follow this prescription I’m about to write out for you, I guarantee you’ll generate more publicity than you ever did smiling and dialing.

Media Relations 52

Media Relations Media Pitching Writing 52

Maxim Behar

JUNE 12, 2024

The second feature is that for the first time in the entire history of media existence – since the Gutenberg era – media are measurable, and you can measure with great accuracy how many people have seen your post, how many have liked it, shared it, hated it, or commented on it. The answer was to write it in his biography.

Ethics 69

Ethics Social Media Travel Newspapers 69

Waxing UnLyrical

NOVEMBER 11, 2010

Mark as read Approve comment Hello Shona, Thank you so much for writing this, I know it will have been hard to do. Yes, it was tough to write; I honestly didnt know where to begin, and it was emotional too. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 105

Facebook Twitter Transportation Measurement 105

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

JANUARY 19, 2016

Ever draft a document, edit carefully using all the tricks – stepping away or reading it from the bottom up – and still having someone point out typos later? My proofreading skills can always improve — though I contend when you write a several thousand words a day — you’re bound to have a couple.

Digital PR 60

Digital PR Tools SEO Web 60

Sword and the Script

JUNE 23, 2015

While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint. Three things are important to keep in mind when considering these points. First , I work for a very large company.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Waxing UnLyrical

SEPTEMBER 4, 2010

I had my camera in my hand and documented the experience. Nice article, compelled me to comment, even though i dont write good. Mark as read Approve comment Very true, Himanshu, and dont worry about your writing, I appreciate the comment very much. I dont want to measure myself by others. For example, I love nature.

Facebook 75

Facebook Twitter Measurement Blogging 75

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “Writing makes me aware. “How? .”

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Document this workflow overview.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Trinity Mirror ( The Daily Mirror ) and News UK ( The Sun and The Times ) are the eighth and ninth most popular websites in the UK according to The Ofcom Communications Market Report 2018 (opens as a PDF). Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. It’s also an issue of writing style. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Practice includes research, planning, content, and measurement, in addition to media channels.

Industry 153

Industry Publicity Agency Community 153

Waxing UnLyrical

APRIL 19, 2018

G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Community Building and Social Media Hacks. You want to make sure maximize your communications efforts to best optimize your precious resources.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation.

Ethics 52

Ethics Communications Print Television 52