Landis PR

OCTOBER 11, 2021

For additional pre-event news, we created and pitched two pre-Safety Summit announcements: . An “event preview” with news about the first American demo of an autonomous street sweeper. As speakers and panels were confirmed, we distributed press releases to national, international and trade media.

Local 98

Local Newspapers Sports Video 98

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Vetted” is like HARO or ProfNet with no pitching.

Pitching 153

Pitching YouTube Community Company 153

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Notified is offering a 30-minute on-demand product demonstration. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Media Pitching 85

Critical Mention

APRIL 9, 2020

It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Videos are an excellent way to show support in your community via blog posts and videos on your site. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Healthcare 89

Healthcare Radio Sports Video 89

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. We have brand and community managers for each title that are responsible for owning those channels.

Film 160

Film Video Community Social Media 160

Sword and the Script

MAY 4, 2021

In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”. The demo below looks pretty slick though. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”. click image for higher resolution — and animation) .

Tools 100

Tools Survey Pitching Analytics 100

Flack's Revenge

MAY 12, 2016

But I was taken by Hannah’s enthusiasm, and the demo was impressive. The consequences are that: Reporters receive hundreds of email pitches / day, and 90% of them don’t match their interests or coverage areas. Because media don’t all want to same content or to be pitched the same way. It seemed like a bold bet.

B2C 120

B2C System Interviews Report 120

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications? What are the biggest pitching mistakes brands make? That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Presspage

AUGUST 9, 2023

Investor relations is defined by Gartner as a 'strategic responsibility whereby organizations manage communications between their executive leadership and the financial community'. Journalists and investors get bombarded with messages, news and pitches. Book a personalized demo now. Ready to transform your IR strategy.

Strategy 78

Strategy Technology Tools Government 78

Bianchi Biz Blog

JUNE 21, 2022

What advice do you have for PR people that want to pitch you? I get lots of pitches for stories on the automotive industry, which occasionally cross over, but it’s rare. There’s plenty of relevant material vying for my attention, so I’m likely not to respond to pitches that are not related to the industry I cover.

Meeting 87

Meeting Media Chemicals Radio 87

Bad Pitch Blog

SEPTEMBER 30, 2009

Our latest good pitch comes from Tamara Gruber with Red Giant Consulting (alas, no relation to Macgruber , we checked). Her pitch is to some discerning, fellow PR colleagues – Shel Holtz and Neville Hobson of the For Immediate Release podcast. They will be at DEMO next week presenting some cool new stuff. It starts at the 51.30

Pitching 48

Pitching Meeting Training Interviews 48

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. SCHEDULE A DEMO.

Facebook 69

Facebook Software Agency Community 69

NewsWhip

MAY 26, 2020

When we pitch a client or industry, we make sure we know the space they work in so that they trust that they’re getting a true strategic partner if they hire us. I appreciate you highlighting these dual roles as it demonstrates that community is important for you and the Clyde Group. Community has always been important to Clyde Group.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. In the same way PR teams monitor trending news for reactive media pitching opportunities, they also use social channels for business leaders to offer bite-sized commentary on such news. Companies can livestream product how-to demos, webinars, events, company tours, or crowdsourcing of tips and ideas.

B2B 170

B2B Social Media Media Education 170

Critical Mention

DECEMBER 10, 2018

This is not a time to make a pitch or sell an idea. Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. SCHEDULE A DEMO. Remember to keep it sweet and to the point. It’s merely a way to nurture important relationships.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 64

Marketing Pitching Corporate Tools 64

Waxing UnLyrical

OCTOBER 27, 2011

At this time I am not interested in a <REDACTED> demo. And what floors me (though maybe it shouldn’t) is that it’s not just bad publicists whose pitches suck. Pitching isn’t just for publicists. Approach the people you’re pitching as if they’re human beings. You probably do as well.

How To 90

How To Pitching Writing Fashion 90

Beyond PR

APRIL 26, 2016

Before you can begin pitching the media, though, you have to know who they are. While you may not have a big check to cut like larger corporations, you can still make an impact in your community by partnering with a local nonprofit or charity organization. Participate in community events. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.

Case Study 118

Case Study Software Data Web 118

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. Invites for demos, mini booth events (autographs, photo ops), or interviews. Live demos or interviews. You never know when you’ll stumble upon a journalist asking for a live pitch idea via Twitter! General (positive) show commentary.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Jennifer Tomlinson | Qorus Software.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

OCTOBER 31, 2017

If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. (Here’s an absolutely brilliant presentation on the value of an audience to a business and context for that $150 figure).

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. Get to know the software via a demo and trial.

How To 60

How To Software System Employee 60

PR 20/20

SEPTEMBER 19, 2017

And, if you’d prefer to watch than read, check out HubSpot’s Growth Stack Demo. This information used correctly (be careful not to come across creepy ) can be hugely helpful to customize outreach or even to assist your sales team with targeted pitches. Marketing: To Attract Visitors …. Yep, we were too. But, your work is far from done.

Marketing 40

Marketing Tools Report Data 40

Flatiron Communications

APRIL 15, 2015

” And this was according to the tech movers & shakers for whom it was discreetly demo’d under strict NDA. I soon drafted a comprehensive launch strategy that entailed first building third-party ground-up support from the scientific, civil engineering, environmental, and governmental regulatory communities.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. Since nos.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo).

Technology 12

Technology Software Company Marketing 12

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. These serve to clog my inbox and slow down both my progress and my patience. We set up our team to work in a two-week sprint cycle.

Writing 114

Writing Social Media SEO Blogging 114