article thumbnail

Digital PR ? Link-Building

Doctor Spin

Owning the Definition: Digital PR Capabilities Digital PR capabilities (click to enlarge) Digital PR Capabilities As digital PR specialists, we must champion a comprehensive understanding of digital PR and educate our clients, colleagues, and the public about our discipline’s true scope and value.

article thumbnail

Why are brands resisting social audio (and audio, in general)?

Communications Conversations

But, it’s definitely true. And, it’s definitely not built into Google searches nearly as much as blog and other online content is. Second, social and online audio squares with what I believe will be a big trend in 2022: More niche communities. Think about radio talk shows. Audio content is harder to find.

Brand 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

In the days immediately following, West unleashed a torrent of anti-Semitic comments on social media, culminating in his appearance on Drink Champs, a hip-hop community podcast on October 16, where he said: “I can say anti-Semitic things, and Adidas can’t drop me. Which definitely brings us to the third cardinal rule broken. .

article thumbnail

Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. A bit of the back story.

article thumbnail

PR Isn’t Just for Big Businesses?

Victorious PR

Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. According to PRSA , PR (public relations) is a strategic communication process that builds mutually beneficial relationships between organizations and their public.

article thumbnail

6 Quotes on Effective Communication From Gary Vaynerchuk

Cision

It took thirty-eight years before 50 million people gained access to radios. While social media may expand your audience, it also narrows your community. The Internet makes it easy for users to find their niche and connect with people they normally wouldn’t communicate with in person. It took Instagram a year and a half.”.

article thumbnail

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up. Continuity.

Crisis 249