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The Importance of Community Relations in Healthcare

Landis PR

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. Not everyone has access to the healthcare they need.

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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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The Essential Role Of Public Relations For Doctors

The Hoyt Organization

Read on to learn more about the role of public relations for doctors. Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector. What are your goals?

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. The BBC and NHS have both stepped up to the crisis.

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Why PR And Marketing Matter Now

ImPRessions - Crenshaw Communications

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. The crisis threatens the survival of many smaller businesses, so everyone is rooting for recovery. PR and content offer long-term value.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

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Behavioural insights to tackle the COVID-19 mental health crisis

Stephen Waddington

At behavioural science agency Lynn PR we have characterised the COVID-19 mental health crisis and the challenges facing mental health provisions in a briefing paper. These include demographic and user journey mapping, behavioural research, localised targeting and levelling up seldom-heard communities.

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