Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Landis PR

OCTOBER 25, 2021

That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Measure. . Encourage others to think creatively.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. Show your work with metrics.

Pitching 136

Pitching Agency Tools Resources 136

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. I do this because each of these types of companies do things differently: they talk about things differently, they structure themselves differently and they measure success differently.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Konnect Agency

FEBRUARY 7, 2022

Odds are you’ve attended some kind of webinar, online conference or even an online workout class – these are all examples of digital events. Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. Planning and Logistics Just Got Creative. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

Prohibition

MARCH 16, 2021

I’ll give you an example. Of course, the sales-focused social media post has its place – for example, when it comes to retargeting anyone who has watched your video or read your post – but to base your entire strategy around hitting your cold prospects with a sales message will not work effectively. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Konnect Agency

FEBRUARY 7, 2022

Odds are you’ve attended some kind of webinar, online conference or even an online workout class – these are all examples of digital events. Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. Planning and Logistics Just Got Creative. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 3) You can target the competition’s readers too.

Publicity 90

Publicity Media Advertising Advertising 90

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

Karen Freberg

JANUARY 14, 2021

Each year brought forth new examples, best practices, cases, and insights that helped me be more informed and up-to-date as a professor. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field.

Social Media 88

Social Media Media Resources Creativity 88

Deirdre Breakenridge

OCTOBER 16, 2014

One of my best examples is from the early days of my career when I was an intern. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. Keeping an eye on Data and Data Education. Let’s go back to 1987.

Big Data 250

Big Data Data Education Internal 250

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Glossier, for example. We particularly loved this example from our own Cleveland Indians: Source: Instagram. In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Silver lining–Can produce creativity! Best PR, comms grow from target audience.

Agriculture 73

Agriculture Measurement Banking Resources 73

PR in High Definition

JANUARY 26, 2021

Our industry is known for creativity but now, we need to get creative with our resources. For example, take the likes of surveys – whether that be looking at public sentiment, that of customers or employees – these can offer critical insights for the required direction and structure of comms and marketing, even overall business plans.

Reputation 90

Reputation Creativity Employee Resources 90

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Cision

JULY 8, 2015

Mixing disciplines and genres can lead to creative breakthroughs. Even better, you can use more business-focused measures, such as the number of invitations to speak at conferences, or the number of unsolicited client inquiries. One example I discuss in Stand Out is Eric Ries, author of the popular book “The Lean Startup.”

Skype 120

Skype Conference Leadership Big Data 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. For example, for this certification, there is a workbook that goes along with the certification. Twitter Flight School.

Education 59

Education Social Media Media Resources 59

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc., Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

JANUARY 14, 2020

I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 2) What are the key communications challenges facing the organization?

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. For example, there’s high competition for holiday ads in December and house searches peak in Spring. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Planning a paid campaign.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

JUNE 14, 2018

For example, when working on an assignment, if your colleague has excellent mathematical skills, ask her to help you calculate a budget. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post.

Survey 60

Survey Blogging Corporate Analytics 60

MaccaPR

JUNE 21, 2017

What follows are three of my favorite recent examples of brand-driven online video campaigns that are entertaining and engaging. Why is this series one of my favorite examples of branded video content? Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. Community management: Community management has come to the fore as a unique role and discipline in itself.

Ethics 75

Ethics Community Internal International 75