Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. Brands that can authentically communicate their values and commitments in these areas are more likely to connect with consumers and build loyalty.

How To 195

How To Consumer Social Media Community 195

Wadds Inc.

AUGUST 15, 2023

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98

Tools Community Energy Print 98

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Stephen Waddington

MAY 25, 2021

The ad led to a discussion in my House of Marketing & PR community of practice. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. The paper consists of a series of short essays that lead with practical examples.

Industry 181

Industry Financial Measurement Conference 181

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. What do employees and customers need to know in the short term? Keep your routines.

Employee 374

Employee Viral Small Business Travel 374

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Internal 177

Internal International Data Communications 177

Stern + Associates

MAY 8, 2023

For example, let’s say you’re a B2B company that sells cybersecurity services. Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field. On Twitter, incorporate hashtags within your posts.

B2B 111

B2B Social Media Company SMB 111

Onclusive

JANUARY 14, 2021

Today, it is necessary for the C-suite to be involved with both developing the overall strategy for communications and delivering consistent messages to constituents. As an executive, you have the power to set up your communications team for success from the start.

Communications 195

Communications Corporate Measurement Reputation 195

Shift Communications

JUNE 28, 2022

How does it relate to the business, employees, clients, or community? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. Does the best path to action start in the public conversation?

Employee 124

Employee Local Community Policies 124

Onclusive

FEBRUARY 15, 2024

For example, with Onclusive’s social listening platform, you can filter and sort brand mentions by geography, reach, engagement, and tone. With this info, you can also identify opportunities to develop and nurture online communities. Monitoring media coverage provides a quantitative measure of share of voice across social networks.

Trends 195

Trends Marketing Analysis Leadership 195

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. PR is a communication function. Get very specific.

Small Business 213

Small Business Fashion Groups Local 213

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Stern + Associates

DECEMBER 8, 2022

Well-defined goals will direct your measurement: are you looking for growth in visibility and awareness, lead generation, talent recruitment or engagement? Aligning your goal(s) with the right social media metric will allow you to accurately measure success over time and adjust your strategy as needed.

Social Media 85

Social Media Strategy How To Media 85

Communications Conversations

AUGUST 3, 2021

For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Content marketing is also easier to “see”–you create content, you share it on social and you measure results. They’d much prefer the one-way communication of pushing things out via social.

Customer Service 205

Customer Service Social Media Marketing Media 205

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Do you lead a community organization? •

Reputation 40

Reputation Measurement How To Financial 40

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. For example, some vendors evaluate an article wholistically, while others will evaluate it line by line which provides a more granular score. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Take COVID vaccinations as an example. But you can’t measure that if there’s no accident. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

PR for Anyone

NOVEMBER 8, 2023

Popilicious Popcorn’s success illuminates the resilience, innovation, and purpose behind Maria’s entrepreneurial spirit and her dedication to serving both customers and the community. One example is Maria’s marketing campaign with LOL Surprise Dolls that witnessed grandparents becoming a crucial market.

Marketing 130

Marketing Consumer Advertising Advertising 130

Stephen Waddington

JUNE 20, 2022

Here are some examples. Academics and practitioners work in different communities. It’s a possible explanation for limited progress made on issues such as diversity and measurement. It is incredibly frustrating. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 190

Publicity Study Public Affairs System 190

PR in High Definition

APRIL 27, 2023

And there’s no reason for a multi-pronged communication programme if you’re looking for communication to serve several goals – what’s important is to not have a one-size-fits-all approach. Also, there are often synergies between your communication goals and HR goals. Step 3: How do you measure up?

Employee 62

Employee Communications Reputation Measurement 62

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. Developing New Community Outreach Metrics. Is it the CMO?

Community 28

Community Marketing Retail Measurement 28

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. For example, if your B.O. Last week I was in Orlando, Fla.,

Measurement 90

Measurement Google Analytics Nonprofit 90

Wadds Inc.

MARCH 19, 2024

Business value of international communications The Gallagher State of the Sector 2023/24 report sets out the business case for internal communications based on its contribution to culture, strategic alignment and value creation. It’s measured by means of employee engagement. I’ve already shared examples from today’s conference.

Internal 78

Internal International Communications Employee 78

Communications Conversations

AUGUST 16, 2022

They need community management. And they need to be measured. So, if your brand decided to scale back, where do you look for an example of a brand who’s doing this and doing it well? There aren’t many examples. More time to manage communities. And those are just the primary 5! And more time to plan.

Social Media 128

Social Media Media Resources YouTube 128

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

Waxing UnLyrical

JANUARY 29, 2013

What is interesting about Katie and Beth is that they are classic examples of two leaders who are each stellar in their fields. ” “How can we help our communities do better?” She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Communications Conversations

AUGUST 3, 2021

For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Content marketing is also easier to “see”–you create content, you share it on social and you measure results. They’d much prefer the one-way communication of pushing things out via social.

Customer Service 158

Customer Service Social Media Marketing Media 158

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Deirdre Breakenridge

JANUARY 25, 2018

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. About Spin Sucks.

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, do you think Michelle Obama cares what social scores her best friend(s) have? Adding context and community. Use it as part of your strategy but not as your measure of success.

Community 79

Community Nonprofit Twitter Measurement 79

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Examples of nutritious snacks include apple slices with peanut butter or Greek yogurt with berries—low-sugar, whole-grain choices. Examples can include meditation, walking, or spending time with friends.

Exercises 130

Exercises Strategy YouTube System 130

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 135

Survey Measurement System Education 135

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. As did Gerard F. Corbett : A2.

Measurement 40

Measurement Analytics Google Tools 40