Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? More volunteers? Employee engagement? Enhanced brand reputation? Of course, the answer is probably “all three.” More likes, comments and shares.

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. This is the most important one for PR agencies.

Pitching 136

Pitching Agency Tools Resources 136

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. How do you envision the future of PR?

Local 120

Local Radio Community Tools 120

The Hoffman Agency

MAY 25, 2023

This can look like keeping a gratitude journal, expressing thanks to others, or even making a “work wins” document that you can add to each time you secure media for a client, win an award, or get kudos from a team member. Do something creative. Pulling this tool out beyond work, however, is an invaluable way to support mental health.

Communications 36

Communications Exercises Creativity Technology 36

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Print 71

Print Resources Technology Interviews 71

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Karen Freberg

DECEMBER 18, 2019

I had my students curate content for the community (ex. What I am doing differently is 1) reducing the number of written posts to focus on quality AND multimedia integration (video) within the posts so they still get the writing experience and 2) increasing the video production to be shared directly on Twitter. What does this mean?

Social Media 52

Social Media Media Video Course 52

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient. Or, of course, any combination of the above. And then we pitched. Do not send blanket pitches. Do not send press releases.

Case Study 102

Case Study Internal International Study 102

Solo PR Pro

JANUARY 6, 2015

Get It In Writing! Solo PR Pro’s free ebook, Get It In Writing! The Communications Consultant’s Guide to Contracts, delivers 45 pages of advice and 9 full contract examples to help – join more than 8,000 of your peers in downloading this helpful resource. Templates: Creative Briefs and Press Release Questionnaires (PREMUM).

eBook 40

eBook Creativity Twitter Tools 40

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. The reason for this is simple.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

JULY 24, 2019

reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). write press releases, generate analytics reports). Create a foundation of trust : Identify data champions, communicate assumptions and definitions, and document data sources. Adjust ad spend in real time (e.g.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications.

Pitching 64

Pitching Analytics Enterprise System 64

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Google Docs Another of my fave G-suite applications, because it lets me share and update documents in real time with as many people who need to be involved, without the pain that inevitably comes with people emailing each other different versions of a document that you have to keep saving and re-saving.

Tools 100

Tools Google Twitter Facebook 100

Maxim Behar

JUNE 12, 2024

There are 4 billion opinions, and when you write something on social media, potentially 4 billion people worldwide can read it, regardless of the language, because it can be translated in a second. On Twitter or Instagram, it is a bit harder to recognize the people you are writing to; there are ways. All of this is not a working model.

Ethics 69

Ethics Social Media Travel Newspapers 69

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). FuturePRoof was founded by Sarah Waddington in 2015. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports.

Content Marketing 40

Content Marketing Marketing System Technology 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “Writing makes me aware. Start a blog because you love to write.

Communications 81

Communications How To Blogging Content Marketing 81

Ethical Voices

JANUARY 8, 2024

What are some of the key takeaways you want PR pros to keep in mind from the Promise and Pitfalls documents? We’re a creative profession and we work with other creatives, whether they be illustrators or photographers or writers of some sort. We use it to also increase the fun and creativity around our team.

Ethics 83

Ethics Publicity Guidelines Technology 83

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. CSR Is a Popular Use Case That Often Lacks Creativity. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. CSR Is a Popular Use Case That Often Lacks Creativity. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR 20/20

MAY 26, 2016

If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. Related read >> How To Write More Clickable Headlines in 3 Easy Steps.

Blogging 51

Blogging Brand Branding How To 51

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

The value proposition of a media brands lies its ability to inform and engage a community in a conversation. You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. It’s also an issue of writing style. You’d be welcome to join us. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Community Building and Social Media Hacks. Image: Kevin Bhagat via Unsplash, Creative Commons CC0. Guest Post by Laura Petrolino. Project Management.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52