PR 20/20

JANUARY 16, 2023

Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. Check out (and follow) Buffer’s Twitter list, SM Thought Leaders , for more. Check out (and follow) Mashable’s Twitter list, Tech , for more. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Blogging 52

Blogging Marketing Pinterest SEO 52

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. This one from Kuno Creative is pretty ingenious. Not that I’m dealing with one at this particular moment, but because I’m in the midst of planning next week’s Twitter chat with Jay Baer. Community Managers. Kinda fun, too, in a pre-Halloween kind of way.).

Social Media 100

Social Media Groups Community Guidelines 100

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. I appreciate your comments by email, Facebook and Twitter.

Government 103

Government Education Print Ethics 103

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. You see, it’s actually pretty tough to find Fortune 500 CEOs who are active on Twitter these days (I know, surprise surprise, right?). In my opinion, he is one of the more open, authentic and genuinely engaging CEOs using Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. That pisses me off.

Customer Service 67

Customer Service Insurance Insurance Banking 67

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Landis PR

MARCH 14, 2022

For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. Engage with your fans and focus on customer service to generate positive reviews. Twitter is an excellent resource to identify your audience’s pain points and its open structure promotes feedback.

Social Media 52

Social Media Consumer Brand Branding 52

Beyond PR

SEPTEMBER 8, 2016

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Think of how this applies to your customer community and content strategy. When you massively exceed customer expectations, word of mouth becomes involuntary, said Jay.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! What advice do you have for companies wishing to attract more Twitter followers (you have 164,000+)? A speed round of PR creativity!

Interviews 54

Interviews Financial Social Media Crisis 54

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

FEBRUARY 27, 2013

Sure, they hire us for our strategic smarts , and creativity, and perhaps a number of other reasons… but also because they think we’ll work well with them. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn The Client Covenant.

Customer Service 98

Customer Service LinkedIn Report Crisis 98

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. Image: Pixabay , CC0 1.0

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Completely.

Social Media 61

Social Media Media Crisis Energy 61

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. Service Offerings. Me included.

Digital PR 45

Digital PR Trends Training Media Training 45

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

FEBRUARY 11, 2013

Just an extra $250 to put a smile on a lot of customers’ faces, and keep them coming back, when the salon probably makes more than 20 times that just in a week. Consistently good service + finding a creative hook for the customer experience = smart public relations. Like I said before: genius. Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Right now, BfG is in beta, which means you have to sign up for an invite code either via Baydin’s website or request one via Twitter , and be patient as they work through bugs. Plus, you’ll have an answer for when someone asks you, “Just how much time DO you spend on Twitter?&#

Tools 100

Tools Google Twitter Facebook 100

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it. Content Moderation Platforms such as Instagram and Twitter employ AI to scan and filter content online.

Social Media 62

Social Media Trends Media Guidelines 62

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Foster a company culture that prioritizes customer satisfaction.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Is it isolated in one community or one space or one network? Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: We have to be aware of everything, quite frankly. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. You want to build a community by focusing on THEM, instead of you. Think of it as a customer service platform first, and a marketing platform last. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

Waxing UnLyrical

SEPTEMBER 6, 2012

Before Twitter there really was no way to know where someone was serving from in real time. Twitter changed all that. Trying to build a Twitter following is a big part of social media strategy for food trucks and it affects the overall customer experience. The social media outlet people use varies (Facebook, Twitter, etc.)

Twitter 73

Twitter Social Media Interviews eBook 73

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

Journalistics

MARCH 24, 2015

This is a great option for developing your community, as you both serve the information needs of your audiences, while creating value for the owner of the content you share. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. Pinterest has posted strong growth in visual imaging.

Publicity 79

Publicity Community Pinterest Reputation 79

Critical Mention

DECEMBER 18, 2017

Here are a few that stood out, along with some takeaways to incorporate in your own 2018 PR and social media campaigns: 1) CarMax: Known for its fun SuperBowl spots and more recently, its popular ad campaign featuring comedian Andy Daly, we knew CarMax was creative. Takeaway: By serving the community, you can win hearts and minds.

Social Media 87

Social Media Media YouTube Creativity 87

Stephen Waddington

JULY 10, 2017

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164