Cision

SEPTEMBER 29, 2015

While the MT isn’t exactly new, we are seeing it more on Twitter. Now, at least when you see an MT on Twitter, you know what the heck it is! Now, in addition to using your customer service number and email (and chat, if you use it) customers can now message you directly on Facebook. Facebook Page Messaging.

Social Media 120

Social Media Media Facebook Customer Service 120

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. Case in point: Brands like Microsoft that use Reddit as a customer service channel. So, as a brand, you need to get creative. Like using AMAs.

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. By Michelle Tisdale.

Media 120

Media Social Media Community Measurement 120

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Twitter. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

PR 20/20

JANUARY 16, 2023

Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. Check out (and follow) Buffer’s Twitter list, SM Thought Leaders , for more. Check out (and follow) Mashable’s Twitter list, Tech , for more. Check out (and follow) Fast Company’s Twitter list, Most Innovative Companies , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

APRIL 6, 2017

When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. You are known for your best-selling book on customer service, “Zombie Loyalists.” By: Robin Gelfenbien. Oh, and fast. Like rapid fire.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Waxing UnLyrical

APRIL 10, 2012

I even emailed customer service and was told my order would arrive on time. Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. Hopefully I could at least determine whether other customers were experiencing the same frustration. I was frustrated and concerned.

Small Business 106

Small Business Customer Service Facebook Retail 106

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. That pisses me off.

Customer Service 67

Customer Service Insurance Insurance Banking 67

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Pattern89 : Forget blind A/B testing.

Technology 65

Technology Marketing Tools Google 65

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. Not that I’m dealing with one at this particular moment, but because I’m in the midst of planning next week’s Twitter chat with Jay Baer. Let’s give them less of a spotlight, and focus our energy on customer service. LEARN FROM JAY BAER.

Social Media 100

Social Media Groups Community Guidelines 100

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

Community 95

Community Communications Case Study Customer Service 95

Cision

AUGUST 9, 2016

A Twitter mindset is helpful in working with journalists. For many companies, their social media presence also doubles as customer service. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers. You’ve also worked as a reporter.

Crisis 0

Crisis Reputation Study Social Media 0

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. You see, it’s actually pretty tough to find Fortune 500 CEOs who are active on Twitter these days (I know, surprise surprise, right?). In my opinion, he is one of the more open, authentic and genuinely engaging CEOs using Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Beyond PR

APRIL 19, 2018

You don’t have to produce a ton of creative to work with influencers because they are the ones that often do the creative heavy-lifting, but here’s the problem. Now, it might work, but usually, it doesn’t, unless you have a really, really broad audience for your goods and services.

Video 63

Video Marketing Creativity Consumer 63

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. Twitter is an excellent resource to identify your audience’s pain points and its open structure promotes feedback. Twitter is an excellent resource to identify your audience’s pain points and its open structure promotes feedback.

Social Media 52

Social Media Consumer Brand Branding 52

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Don’t create custom hashtags. Image: Twenty20 via Pexels, Creative Commons CC0. Connect with her on LinkedIn or Twitter. So, talk to your clients!

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

JANUARY 28, 2013

” (on the relationship between customer service and the community) ~ Jenne Pedde , 2U, Inc., ” (also on lessons learned) ~ Ebony Hillsman, The Creative Protocol. Twitter Facebook Google+ LinkedIn 5 Community Management Tips on Community Manager Appreciation Day #CMAD. “You’re going to fail a lot.

Community 100

Community eBook Social Media Customer Service 100

Beyond PR

SEPTEMBER 8, 2016

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers?

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

Government 103

Government Education Print Ethics 103

The Resolution Blog

MAY 7, 2019

This whole concept of manpower vs trying to introduce technology to reduce manpower which can then be used on creative or better analysis seemed brand new back in the day. It really depends on the company and where their communications sit in relation to their customer service as opposed to the social and marketing side of things.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

FEBRUARY 11, 2013

Just an extra $250 to put a smile on a lot of customers’ faces, and keep them coming back, when the salon probably makes more than 20 times that just in a week. Consistently good service + finding a creative hook for the customer experience = smart public relations. Like I said before: genius. Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! What advice do you have for companies wishing to attract more Twitter followers (you have 164,000+)? A speed round of PR creativity!

Interviews 54

Interviews Financial Social Media Crisis 54

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure.

Measurement 40

Measurement How To Analytics Customer Service 40

Prohibition

JANUARY 24, 2022

On Facebook or Twitter, reputations created over years may be crushed in minutes. Prohibition PR specialises in custom-created, on-site training programmes. We’ve trained professionals across the country to improve their performance, offer better customer service, and increase efficiency.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. Service Offerings. Me included.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. … Our Twitter responses during a crisis are not as timely due to the dual responsibilities of our social media representative, Andre Francis.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

FEBRUARY 27, 2013

Sure, they hire us for our strategic smarts , and creativity, and perhaps a number of other reasons… but also because they think we’ll work well with them. Twitter Facebook Google+ LinkedIn The Client Covenant. Because that is, in part, why they hire us. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?

LinkedIn 98

LinkedIn Customer Service Report Crisis 98

Communications Conversations

FEBRUARY 3, 2015

I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects. I think the customer service piece of digital is my favorite. It’s way cool to meet a Twitter friend and become in-real-life friends. I loved my time at Supervalu.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Right now, BfG is in beta, which means you have to sign up for an invite code either via Baydin’s website or request one via Twitter , and be patient as they work through bugs. Plus, you’ll have an answer for when someone asks you, “Just how much time DO you spend on Twitter?&#

Tools 100

Tools Google Twitter Facebook 100

Beyond PR

AUGUST 31, 2016

How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. However, if you don’t speak with said customers, you’ll never know what sort of content to create. Connect with her on LinkedIn and follow her on Twitter @ADHicken.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 20, 2022

Relentless focus on the customer . While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels.

Marketing 189

Marketing Content Marketing Data Social Media 189