Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. Your sales and customer service teams, as well as other key members of your organization, should be involved in your content distribution process. Use a distribution service. Offer a subscription.

Internal 120

Internal International Customer Service Pitching 120

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. In the shift to data driven programmes there’s a danger that we lose sight of creativity. It’s critical to cutting through a cluttered media environment.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. Public service media is failing the public Thank you My thanks to the following communities and individuals.

Government 103

Government Education Print Ethics 103

Rock the Status Quo

OCTOBER 6, 2015

Like the first summer monsoon washing away a year’s worth of dust, or a squeeze of fresh lemon bursting on your tongue when you sip water, the industry is becoming infused with new ideas, new influencers and experts, and a deluge of alternatives to grow visibility. It’s refreshing. It’s wonderful!! Change your habits?

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. Brought to you by IMPACT , Digital Sales & Marketing World will differentiate through role- and industry- specific summits. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Landis PR

MARCH 14, 2022

If you are hoping to drive awareness, research your competitors or target audience and listen to the conversations currently circulating within your industry. If your goal is to increase brand loyalty and build relationships with your customer base, develop a social strategy that authentically conveys your brand’s values and impact.

Social Media 52

Social Media Consumer Brand Branding 52

PR 20/20

SEPTEMBER 5, 2018

MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Activate AI: Explore the opportunities and challenges of piloting and scaling AI in your organization. Improve AI: Monitor, measure and adapt based on performance.

Conference 59

Conference Marketing Analytics Case Study 59

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. We managed The Shop’s social platforms, which became the company’s main channel for customer service. CanPay is a debit payment app for the highly regulated cannabis industry.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

wiredPRworks

FEBRUARY 11, 2016

Ensuring your brand tells a story to maintain connections and community. Why customer experience is more important than customer services. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

SEPTEMBER 5, 2018

MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Activate AI: Explore the opportunities and challenges of piloting and scaling AI in your organization. Improve AI: Monitor, measure and adapt based on performance.

Conference 40

Conference Marketing Analytics Case Study 40

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged.

Brand 54

Brand Branding Trends Social Media 54

Beyond PR

SEPTEMBER 8, 2016

What do people in your industry often say but rarely support? What questions are people in your industry afraid to answer? By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Research it. Find the missing stat.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. And we go to industry conferences it’s always top of the agenda, and it’s going to decimate jobs in the industry.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

AUGUST 31, 2016

This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs. The same is true for your customers. – 1:20 p.m. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. As PR marches towards becoming a digital-led industry, agency roles are becoming far more consultative than ever before. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI.

Digital PR 45

Digital PR Trends Training Media Training 45

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Communications Conversations

JANUARY 13, 2017

Sometimes that means taking care of their customer service needs. Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media. I’m learning to be both more creative and more analytical—and those skills can overlap (left brain, right brain).

Insurance 60

Insurance Insurance Social Media Corporate 60

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. It comes down to any time that there is something broader in the tech landscape, we have to be mindful of what that is, because that could always have a broader impact on the industry. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. In those six years, what have you learned about working in social in a highly regulated industry? But it can sometimes hinder innovation and creativity, and it definitely creates time and work.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

AUGUST 4, 2021

If you don’t have the time to do this, you’re going to end up losing out on potential customers and sales. The Internet is a vast, complex system of virtual connections and communities. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service.

Reputation 62

Reputation Company Engineering Banking 62

Rock the Status Quo

JANUARY 13, 2015

You want to build a community by focusing on THEM, instead of you. Think of it as a customer service platform first, and a marketing platform last. Look at LinkedIn Groups, SlideShare, Facebook Groups, trade/industry blogs and atypical social media platforms such as listservs and private forums. Slow down to move faster.

Social Media 100

Social Media Media Facebook B2B 100

Prohibition

DECEMBER 17, 2021

Crisis communication specialists assist organisations in managing the consequences of a crisis, doing so by devising strategies that prevent crises from occurring and ensuring that if a crisis does break out, it is swiftly and appropriately dealt with. Why do you need crisis communication? Have good communication skills.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 6, 2012

Jeff already told us all about how he got involved in the food truck business, his marketing lessons and advice, what inspired him to start Food Truck Advisors , and how he thinks the food truck industry is reviving the customer experience. Simple food, a distinctive concept, fun and engaging service, for starters.

Twitter 73

Twitter Social Media Interviews eBook 73

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Those values from the defense industry would be anathema to those people.

Ethics 78

Ethics Employee Communications System 78

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. If it’s not working, get creative! We need to remember these basic lessons in our industry. We think we know exactly what our customers want, but sometimes, we’re wrong. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

NOVEMBER 19, 2017

The International Communications Consultancy Organisation (ICCO) spearheaded by Francis Ingham called on the international industry to stand by 10 principles of ethical behaviour at its conference in Helsinki. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community.

Publicity 164

Publicity Ethics Data Community 164