Wadds Inc.

DECEMBER 1, 2023

This reflects that many core capabilities require human skills around strategy, relationships and creativity that cannot be easily automated. The finance and insurance sectors have the highest exposure to AI across all industries. The scoring breaks down occupations into defined abilities.

Publicity 52

Publicity Insurance Insurance Education 52

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), PR professionals leverage storyboards and creative briefs to ensure that multimedia content is consistent with their brand positioning and messaging. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195

Training Media Training Reputation Crisis Communications 195

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Bianchi Biz Blog

FEBRUARY 2, 2023

Another potential use of ChatGPT in the automotive industry is in the creation of social media content. Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.

Automotive 80

Automotive Training Customer Service Data 80

Stern + Associates

DECEMBER 8, 2022

ChatGPT is just one example of cutting-edge AI technology that has the potential to revolutionize the industry. By automating customer service and support processes, ChatGPT can help companies provide faster and more personalized service to their clients.

Blogging 62

Blogging Technology Writing Customer Service 62

Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Landis PR

JANUARY 23, 2023

As a relationship builder and fastidious customer service guru, I want to know all the ways in which I can be more gracious and foster relationships with others. This place instilled in their employees to express “my pleasure,” which made me feel warm and fuzzy inside as if they genuinely enjoyed my presence.

Customer Service 98

Customer Service Writing Employee Communications 98

PRSay

MARCH 26, 2021

Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity. Take the unpaid internships discussion in our industry, for example. I would also add that while ambition is essential, beware of the hustle mentality and culture. Build and nurture your network over time, not overnight.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy.

Social Media 120

Social Media Real Estate Media How To 120

Sword and the Script

FEBRUARY 17, 2015

In the words of eMarketer, “They want to make sure they’ve made the right choice in buying technology from a top company that shares expertise from industry leaders.”. Good Customer Service is Good Marketing. Keep in mind these questions are for existing customers: What are the most commonly asked questions?

B2B 60

B2B Leadership Customer Service Content Marketing 60

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. In the shift to data driven programmes there’s a danger that we lose sight of creativity. It’s critical to cutting through a cluttered media environment.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). David Greenspan is the Creative Director at TM34 Marketing , a full service digital marketing agency. The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?).

Analytics 200

Analytics Energy Google Data 200

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. GH does have a blog too, but we like to see what industry pros are buzzing about. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

SEPTEMBER 10, 2015

Attendees are inundated with knowledge, advice and interesting thoughts from the industry’s top thought leaders – but not without having a little fun, too. David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. Your sales and customer service teams, as well as other key members of your organization, should be involved in your content distribution process. Try a few options and evaluate your progress.

Internal 120

Internal International Customer Service Pitching 120

Rock the Status Quo

OCTOBER 6, 2015

Like the first summer monsoon washing away a year’s worth of dust, or a squeeze of fresh lemon bursting on your tongue when you sip water, the industry is becoming infused with new ideas, new influencers and experts, and a deluge of alternatives to grow visibility. It’s refreshing. It’s wonderful!! Change your habits?

Digital PR 100

Digital PR Publicity Pitching Social Media 100

5W PR

MARCH 13, 2017

For customer service-based companies, employees are often under a great deal of stress and there is no ability to just shut down and let off steam during the work day. Culture should be established to promote productivity and sometimes the nature of an industry or individual organization may change who they serve and what they offer.

Company 94

Company Employee Strategy Customer Service 94

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Claire Woit has already blazed a trail of success in her eight years in the communications/PR industry.

Social Media 128

Social Media Agriculture Marketing Media 128

Landis PR

MARCH 14, 2022

If you are hoping to drive awareness, research your competitors or target audience and listen to the conversations currently circulating within your industry. If your goal is to increase brand loyalty and build relationships with your customer base, develop a social strategy that authentically conveys your brand’s values and impact.

Social Media 52

Social Media Consumer Brand Branding 52

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 5, 2018

MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Activate AI: Explore the opportunities and challenges of piloting and scaling AI in your organization. Improve AI: Monitor, measure and adapt based on performance.

Conference 59

Conference Marketing Analytics Case Study 59

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. We managed The Shop’s social platforms, which became the company’s main channel for customer service. CanPay is a debit payment app for the highly regulated cannabis industry.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. Social commerce revolves around meeting your customers right where they hang out. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content.

Social Media 87

Social Media Media Mobile SEO 87

PR 20/20

AUGUST 6, 2019

Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional. Do this by truly listening to the market and customer demands to fuel communication, quality customer service and personal relationship with your audiences.

Marketing 40

Marketing How To Customer Service Groups 40

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. Brought to you by IMPACT , Digital Sales & Marketing World will differentiate through role- and industry- specific summits. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Beyond PR

SEPTEMBER 8, 2016

What do people in your industry often say but rarely support? What questions are people in your industry afraid to answer? By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Research it. Find the missing stat.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

SEPTEMBER 5, 2018

MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Activate AI: Explore the opportunities and challenges of piloting and scaling AI in your organization. Improve AI: Monitor, measure and adapt based on performance.

Conference 40

Conference Marketing Analytics Case Study 40

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged.

Brand 54

Brand Branding Trends Social Media 54

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Always put yourself in your customers’ shoes and ask yourself if you would like this happening to you?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

JANUARY 15, 2019

With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction.

Trends 57

Trends Marketing Software Video 57