ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Paid and earned media will come together.

Trends 185

Trends Storytelling Corporate Leadership 185

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Coach and prepare corporate spokespeople. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities.

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner.

Publicity 112

Publicity Construction Corporate Study 112

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. However, this definition only provides a partial glimpse into the intricate levels of disability. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. Exactly what we need for social media and/or digital.

Media Training 68

Media Training Training Social Media Media 68

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages).

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

NOVEMBER 28, 2023

For them, the holiday season is most definitely not the happiest time of the year. Mental health is especially important for those who communicate and interact with the public. Make a point of using social media intentionally (stop mindless scrolling). With the passing of Thanksgiving, the holiday season is officially here.

Financial 97

Financial Exercises Social Media Communications 97

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

FEBRUARY 4, 2013

With some trepidation as well, but definitely anticipation too. Here’s a Listly list I’ve pulled together on several of the posts that have run on Waxing UnLyrical over the last few years on social scoring & social media influence: Social Scoring & Influence: Posts on Waxing UnLyrical. Adding context and community.

Community 79

Community Nonprofit Twitter Measurement 79

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. We had elephants, lions, tigers, trapeze artists, and we literally hosted media from the world on-site. I now live in the Tampa/St.

Ethics 91

Ethics Healthcare Government Energy 91

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Internal communications often say they are corporate storytellers. In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships.

Construction 40

Construction Internal International SEO 40

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Have you been recommending a change in strategy regarding social media?

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 79

B2B Media eBook Interviews 79

Sword and the Script

DECEMBER 7, 2021

In March, Meltwater acquired Linkfluence, a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Below is a rundown of announcements from the PR tech community over the last 30 days: Signal AI became the latest media monitoring vendor to white label TVEyes for podcast monitoring.

Software 86

Software Publicity Technology Data 86

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. I write or pitch media in the mornings, so I am only available beginning at noon daily. I think it helps me see patterns in the media overall, which is useful to me since most of my work is in media relations.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). 3) Teletrax by 4C and iQ Media merge and form Kinetiq. Onclusive has raised $21.4

Industry 87

Industry Media Technology Employee 87

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. 5 Shifts to Fix Your Social Media Metrics. ” 2. ” 5.

Social Media 40

Social Media Media Measurement B2B 40

Victorious PR

FEBRUARY 6, 2023

Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. According to PRSA , PR (public relations) is a strategic communication process that builds mutually beneficial relationships between organizations and their public.

Real Estate 52

Real Estate Small Business Local Reputation 52

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 91

Automotive Interviews Technology Mobile 91

Ishmael's Corner

DECEMBER 7, 2014

Rieder penned a viewpoint piece for USA Today last year that spanked the Obama administration for bypassing the media for its own channels of communications: “The Obama administration is deep-freezing the news media because it can. Those dollars that otherwise have come their way are now earmarked for owned media.

Journalism 108

Journalism Local Storytelling Policies 108

Karen Freberg

JUNE 8, 2018

I cover influencer marketing a ton in my social media and PR classes, and I have done some research in this area as well over the years. Most of the brand related events I have done related to influencer marketing has been related to sports, nonprofits, and corporate brands. Let me tell you about the amazing event I just went to!

Social Media 40

Social Media Media Nonprofit Sports 40

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. So, does PR work for the ROI definition? Or another way to put it: No investments in marketing = the return of marketing is zero. ROI = net income / cost of investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. Definitely couldn't get through the work week without at least a little support from these guys, too. Laura Frnka-Davis, APR, Principal, LFD Communications. A reliable media database (Cision) is key and probably one of the most often used PR tools in my toolbox.

Tools 89

Tools Google LinkedIn Leadership 89

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Reputation Us

DECEMBER 14, 2022

As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. While you want to encourage their leadership, you definitely don’t want them getting poached! < Action 2: Explore Web3. See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. The first time that happened to me was 10 years ago – so this isn’t new – and it caused me to re-think media outreach.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation. That’s marketing !

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Hoffman Agency

FEBRUARY 8, 2022

That’s not to say that I did it all the time, but definitely on a regular basis. At some point during all that media consumption, my desire to work in the communications field emerged. Spoiler alert: I actually ended up majoring in European ethnology and explored various disciplines in the field, including media.

Social Media 36

Social Media Travel Engineering B2B 36

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time!

Meeting 40

Meeting Communications Marketing Community 40

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Media buying. Media relations. Social media consulting. Today, we have an even broader definition of “Solo PR Pro.” Direct advertising. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

Waxing UnLyrical

APRIL 12, 2013

I’m talking about that moment when your social media and real worlds collide. When someone I kinda knew from social entered my very real world, saw me functioning as I really do, in a completely “non-social media” setting. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical.

Social Media 90

Social Media Media Survey Travel 90

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. 8 — almost 6 weeks after the initial report! – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders.

Brand 156

Brand Branding How To Storytelling 156

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106