article thumbnail

Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78
article thumbnail

Brand Marketing Fun-damentals That Consumers Crave

PRSay

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. Travel is up, and so is dining out. The online survey of 2,046 U.S.

Consumer 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business.

Consumer 109
article thumbnail

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

Travel 40
article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. Prepare a Briefing Book.

Media 294
article thumbnail

Communicating With Customers During the ‘New Normal’ of Coronavirus

PRSay

The COVID-19 crisis has changed how organizations market and consumers react. Travel restraints imposed in response to the coronavirus pandemic have increased the importance of addressing consumers or donors within their own specific neighborhoods and geographical areas, with messages that pertain to them.

article thumbnail

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. , so that others might gain insights for their own community efforts.