PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings.

Small Business 74

Small Business Local Marketing Guidelines 74

5W PR

MARCH 27, 2017

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. Social Media. Evolving electronics. Reputation.

Consumer 102

Consumer Reputation System Community 102

5W PR

DECEMBER 2, 2019

Looking at the marketplace as a whole, trends report that larger, traditional grocery stores in the United States are experiencing a downturn. National or larger regional chains are struggling to compete against both big box stores as well as the growing number of online consumer grocery options.

Local 78

Local Trends Consumer Community 78

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Institute for Public Relations

JANUARY 1, 2024

There is no excerpt because this is a protected post.

Local 52

Local Community Consumer Trends 52

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 64

Pitching Consumer How To Meeting 64

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. What are some hot summer trends in food and beverage influencers will be talking about?

Brand 40

Brand Branding Local Instagram 40

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Identify Relevant Groups, Communities.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push.

Storytelling 78

Storytelling Data YouTube Strategy 78

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process.

Financial 164

Financial Video Consumer Data 164

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. Real-time marketing can also leverage trends. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. But community-oriented companies wrap their mission into their products and marketing.

Reputation 60

Reputation Corporate Survey Employee 60

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Expertise is the gift that keeps on giving, particularly for large stories about complicated issues, important trends, or previously obscure developments. Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups.

B2B 147

B2B Pitching Case Study Local 147

PR Fuel

OCTOBER 5, 2020

This makes it easier for your consumers to connect and engage with your product or service. Engage With Your Community. Small businesses are integral parts of the local community. Engaging with that community is a crucial part of small business marketing. Support local not-for-profit organizations.

Small Business 52

Small Business Marketing Local Community 52

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Their rising importance can be tied directly to the growing role of software for consumers and businesses. Are there similar adjacent communities? Relevant trends?

Software 120

Software Enterprise Groups Course 120

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options.

Travel 40

Travel Tourism Airlines Hotels 40

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. This Medium article is a first-person account of #GoogleWalkout, a trend so prevalent that it apparently deserves its own hash tag.

Corporate 198

Corporate Branding Brand Agriculture 198

Communications Conversations

JANUARY 20, 2022

Teams just don’t have enough juice left for one more format–especially one that’s somewhat time-consuming to produce. Second, social and online audio squares with what I believe will be a big trend in 2022: More niche communities. Locally, I’m a loyal listener of the Power Trip Morning Show.

Branding 113

Branding Brand LinkedIn Twitter 113

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 90

Agency Energy Crisis Management Industry 90

Konnect Agency

MARCH 16, 2021

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. Content, however, is only one piece of the pie. Utility and building brands that fit into the “new normal” is another.

Consumer 59

Consumer Retail Community Mobile 59

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Sure, we all want the same thing in life.

Insurance 74

Insurance Insurance Interviews Marketing 74

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Prohibition

JANUARY 17, 2022

Decide on a process for communicating updates via your website and other online company channels not covered by social media. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

AUGUST 4, 2016

From local community events to global campaigns, we should use our communication skills to benefit not only our business, but also to improve the human condition. We truly can run the world without consuming the earth. Use your sales order as a proof point to the bigger market trend, not the other way around.

Pitching 0

Pitching Energy Media Relations Social Media 0

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

PRSay

MAY 16, 2017

This step is the most time-consuming and challenging, but if you do it right, you can save yourself a lot of time and money in the long run. Beatriz Martinez is the public information coordinator for the Clark County Regional Flood Control District where she runs their social media, community outreach program, and internal communications.

Social Media 100

Social Media Government Community Local 100

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Beyond PR

MAY 8, 2018

However, any individual with the ability to shape the opinions, conversations, trends and actions of their audience can be considered an influencer. Influencer marketing inspires action: 74 percent of consumers say word-of-mouth recommendations are key influencers in their purchasing decisions.

Marketing 45

Marketing Trade Shows Local B2B 45