Bianchi Biz Blog

MAY 16, 2024

Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95

YouTube Marketing Local Chemicals 95

The Hoyt Organization

JUNE 5, 2024

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Also, partner with influencers and bloggers with a strong following on social media platforms to reach a larger audience and spark conversations about mental health.

Strategy 79

Strategy Communications Local Interviews 79

Cision

APRIL 10, 2015

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Local members of the media are on the lookout for attention-grabbing area news.

Community 120

Community Local Pitching Social Media 120

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic.

Hotels 282

Hotels Brand Branding Guidelines 282

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! I review a few to-dos with the students and lecture about social media marketing. Thomas for class. Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

5W PR

MARCH 4, 2024

Let them share where they long to go themselves, then show them how the company can make it happen. It’s about connection, feeling safe, and knowing the company has the traveler’s back. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires.

Travel 78

Travel Consumer Strategy Tourism 78

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

The Hoffman Agency

NOVEMBER 13, 2023

There are also concerns about working with its companies — from privacy to human rights. The media is often skeptical or protectionist in tone as a result (see the word choice above: “hostile” and “battleground” vs. “protect” and “safe”). There’s a rich social and digital landscape in China, but this takes shape differently too.

Local 36

Local Agency Government Travel 36

Stern + Associates

AUGUST 11, 2023

That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company. The goal of media relations is to get positive coverage of a company or organization in the media, which can help to strengthen the company’s connection with its stakeholders.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

5W PR

MARCH 24, 2023

Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces. Companies can host such events at botanical gardens or outdoors, providing live music, refreshments and photo ops. Outdoor Fitness Classes Spring is an ideal season for outdoor activities.

Creativity 97

Creativity Brand Branding Fashion 97

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Develop unique and flavorful mocktail recipes or partner with local beverage companies that specialize in creating non-alcoholic options.

How To 78

How To Resources Storytelling Community 78

The Proactive Report

JUNE 18, 2021

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are many social media management tools you can use to do this – I prefer [link]. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. To truly connect with them, companies shouldn’t assume that they already know what everyone wants. Authenticity is key Transparency is the new currency.

Consumer 78

Consumer Industry Brand Branding 78

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Konnect Agency

APRIL 20, 2021

As a publicist, you are talking with the media daily as they are the gatekeepers when it comes to deciding if they are willing to include your client in their media coverage. If you are a social media manager, your conversations are with influencers who are promoting your client’s product. Having a new approach.

Social Media 52

Social Media Media Relations Media Pitching 52

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. PR Calendar.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

OCTOBER 11, 2023

Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. Global and international PR networks Networking isn’t confined to local or national boundaries. Social media platforms Platforms like LinkedIn have revolutionized professional networking.

Publicity 103

Publicity Internal International Resources 103

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

Prohibition

JULY 23, 2019

The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships. Here are some social media campaigns by universities that helped them stand out from the rest: 1. Anglia Ruskin University – Plan ARU from The Progress Film Company on Vimeo.

Social Media 54

Social Media Media Education Internal 54

Deirdre Breakenridge

OCTOBER 22, 2014

Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider training by your company executives. · You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. ·

Crisis 312

Crisis Twitter Community Conference 312

5W PR

APRIL 10, 2022

Holidays and days celebrating pets are great ways to reach pet-loving communities. Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Items like water bowls and collars with a company’s logo would make great items for sale. Social media marketing can be extremely effective.

Marketing 78

Marketing Local Social Media Blogging 78

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. SEO RANKING. In their own survey of U.S. MORE PAID ADS. FINDING A VOICE.

Marketing 113

Marketing Instagram Media SEO 113

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

APRIL 5, 2018

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

Nonprofit 53

Nonprofit Community Employee Energy 53

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 129

Film Marketing Sports Hotels 129

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs. It is a lot more integrated, targeted and localized. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un.

Company 105

Company Marketing Education Data 105

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. The content can then be repurposed and shared on various social media channels to maximize its impact. Supporting Local Market Development. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. The content can then be repurposed and shared on various social media channels to maximize its impact. Supporting Local Market Development. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. The community shapes how we make decisions to interact and engage.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

JUNE 7, 2017

But the point here is that a company doesn’t need to be huge to be noticed. Even a tiny company can challenge competitors for customers, employee talent, and visibility. ” This applies to the media who cover business, whether they’re on the SMB beat or not. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168