Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

Survey 149

How storytelling builds trusted relationships

PR Daily

Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”. specializes in public affairs, communication and business consulting for major multinationals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. Video is not always the best way to get out a leadership message, and it can backfire if your executive is uncomfortable in front of the camera. She’s what you want for a leadership video, but that doesn’t mean it’s easy.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

At ServiceNow, every communicator is a storyteller

PR Daily

Empathy is essential when your audience stretches from California to Hyderabad and spans both internal and external communications. Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. The heart of everything we do is around storytelling,” Russel says.

Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

Following the recent winter snowstorm that gripped Texas, many companies are using the experience to prioritize communications and crisis preparedness. You must plan for the worst and unexpected scenarios and know how your leadership and business will respond.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. At a recent event, WPP founder Sir Martin Sorrell said that in his view, “…internal communications teams are a barrier to the speed of organizational response”.

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual.

Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. 10-11 to find out what the future of communications holds ].

Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. 2021 should be centered on employee health and wellness—but how well you communicate offerings can make or break your efforts.

“Thought Leadership” vs “Thought Followship”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Commenting on an industry issue by itself does not constitute thought leadership. The post “Thought Leadership” vs “Thought Followship” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. It’s simply a comment on an industry issue.

The words of MLK serve as inspiration for communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Disagreements and poor communication can allow dislike to fester into something much worse. For communicators, this quote is a clarion call to embrace your critics.

2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. Is your leadership team reflective of your public commitments?

Shaping a Blog Design for Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications. Blogging Branding Storytelling Visual Storytelling Blog design businessweek Marsha Collier SEO storytelling thought leadership

Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling?

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. We hear about thought leadership all the time, to the point where everyone is starting to hate the term.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

As COVID-19 presented an opportunity for corporate communications to truly contribute to public health efforts in a meaningful way, organizations rushed to call agencies for help with corporate reputation, internal communications and crisis communications.

How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

Communicating with weary workers amid election aftermath

PR Daily

Your leadership is important here, because everyone may not be comfortable asking for what they need or have the ability to shift their calendar as easily as you can. The post Communicating with weary workers amid election aftermath appeared first on PR Daily.

5 tips for more effective brand communications in 2021

PR Daily

Tactics and platforms change, but bedrock storytelling principles remain. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Keep communications going in a non-obtrusive way – their desired way.

Brand 158

5 Ruth Bader Ginsburg quotations to inspire communicators

PR Daily

Communicators can be outstanding advocates for purpose-led efforts as well as allies in diversity, equity and inclusion initiatives. As a communicator, you can bridge efforts across your organization and help people better understand what your audience(s) want.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. Some Lack Communications Skills. Win support from top leadership.

5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. Transparency is important, and your messages should be aligned across departments and driven from your senior leadership team. 8 for our Crisis Communications Virtual Conference ].

Crisis 158

Ink Communications’ Starr Million Baker: ‘We need more transparency’

PR Daily

What is the secret juice that PR pros and communicators can offer clients and organizations in 2021? After the lessons of 2020, some communicators are making big bets on transparency, reputation and trust. Starr Million Baker, CEO and co-founder at Ink Communications Co.,

3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

Social media has dramatically shortened crisis response times, so communicators should be consistently monitoring brand mentions and emerging trends or news stories that could affect their organizations.

Viral 141

Common Ground Between Storytelling and Leaders Who Inspire

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Not one to limit his narratives, Raf recently published his second book “Leadership, Storytelling and the Power of Connection” which explores the role of […].

3 keys to sparking better manager communication

PR Daily

Most communication departments excel at delivering content : strong messages and good materials a company’s managers can share with their teams. The best manager-communicators have a level of confidence that’s just right.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.

Breaking Down the Failure of Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Communicators have picked up the thought leadership religion. The post Breaking Down the Failure of Thought Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Are we over-communicating COVID-19?

PR Daily

My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Managers really need support from communicators in this area.) The post Are we over-communicating COVID-19?

Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Report: How communicators should proceed with COVID-19 vaccine messaging

PR Daily

The first major challenge for communicators in 2021 is already here. Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations. Over to you, communicators.

Report 112

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. And it has to come from the leadership. It’s important for communications not to play it safe or to shy away from the messages that consumers are looking for in this cultural moment.

What communicators know, and what they must teach

PR Daily

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world. When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. The post The current crisis demands more external communication appeared first on PR Daily. Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

Crisis 131

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. RELATED: Submit your nominations for Ragan's Top Women in Communications Awards ].

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. Would the data support my premise that the blog strives for thought leadership?

5 communication lessons from Dr. Anthony Fauci

PR Daily

The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages. With multiple interviews and daily press briefings, Fauci has proven himself to be quite an effective communicator. Joe McLeod is the managing partner at McLeod Communications, and co-host of the PR & Politics podcast. The post 5 communication lessons from Dr. Anthony Fauci appeared first on PR Daily.