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Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time. Corporate PR has been one of the few bright spots.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

4 tips to cut the corporate speak and connect

PR Daily

Trying times demand trustworthy communications. Authentic communication” is more than a buzz phrase. Put yourself in their shoes,” says Joanne Callahan, speechwriter and communications advisor at Con Edison. You can’t use corporate speak.

What it takes to make your corporate podcast shine

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. The post What it takes to make your corporate podcast shine appeared first on PR Daily. Content Marketing Leadership Communications PR Industry Storytelling Visual & Video Communications

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

Since we have our own race on our mind, let’s use the “RACE” model for a helpful framework to build out a pandemic-proof corporate charity event: research, action, communication, evaluation. Communication: Brand it to spark engagement.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Post-pandemic, communicators must integrate the online and offline experiences

PR Daily

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service. It’s this hopeful backdrop that underpins a dire warning in G&S Business Communications’ report “The Future is Loading.”

Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling?

What General Mills’ restructuring means for the future of corporate comms

PR Daily

Last week, General Mills announced a restructure to their corporate communications team. What was once a single, traditional corporate communications team will now become three teams overseen by one leader: Internal and employee experience team.

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. Some Lack Communications Skills.

Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. But what do we have to show for all the social media solidarity and bold corporate statements? Over to you, communicators.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

2021 resolutions for internal communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Internal communication is ultimately about building genuine relationships and understanding. Is your leadership team reflective of your public commitments?

10 tips to establish a consistent, captivating corporate tone of voice

PR Daily

The onus is on communicators to craft messaging that resonates with people from a range of backgrounds, ages, experience levels, geographic locations and proficiencies. If you want people to consume your communications, make every message simple and straightforward. Keep it simple.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry.

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How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. Transparency is important, and your messages should be aligned across departments and driven from your senior leadership team. 8 for our Crisis Communications Virtual Conference ].

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Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Hello, communicators: Executives from three-dozen Michigan-based companies, including Ford and General Motors, issued a joint statement against proposed voting bills that will make it harder to vote in Michigan and other states. CRISIS LEADERSHIP NETWORK.

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. RELATED: Submit your nominations for Ragan's Top Women in Communications Awards ].

How communicators can help in discussing racial injustice

PR Daily

A storytelling process that focuses on encouraging employees to share their respective backgrounds brought forth the story of one employee whose family has dealt firsthand with inequity in the U.S. The post How communicators can help in discussing racial injustice appeared first on PR Daily.

This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before jumping into the experiment, a few words on the big picture.

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5 ways to tap the power of frontline managers in your communications chain

PR Daily

Three experts describe how they increased the communications effectiveness of their managers. Frontline managers are an essential element in any organization’s communications chain. They shared five internal communications challenges , and the ways in which they’re overcoming them.

How to measure the impact of communications during COVID-19

PR Daily

Jennifer Rankin-Byrne, Vice President of Corporate Communications for PBS. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Most seasoned communicators have managed a crisis at least once in their career and are prepared for a single-impact incident, such as a natural disaster, an act of terrorism, an oil spill or a corporate scandal. Communicators need to be the calm in the midst of the chaos.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

From PR pros to internal communicators, tracking one’s impact is a top concern. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?” Internal communicators.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

Make your Corporate Social Responsibility Awards entry a winner

PR Daily

Do you want to earn recognition for your corporate social responsibility efforts? Whether you’ve put together a diversity and inclusion program at your organization or developed the messaging and storytelling efforts behind it, we want to know about your work. We asked winners from PR Daily’s 2018 Corporate Social Responsibility Awards to share their insight about their submissions, the challenges they faced when executing their work, and how winning an award benefitted them.

The perils of treating DE&I as a communications issue

PR Daily

As part of Communications Week, communicators share what it means to be authentic and transparent on race and equity in the workplace. 19 panel called “How Brands Can Authentically Connect with Both Consumers and Employees,” part of Communications Week 2020. “I’m

When communicating in a crisis, ask: Who says what, when and how?

PR Daily

Crisis communication is different from any other type of communication due to the urgency of the situation. There are three crucial aspects of crisis communication: Who sends and receives the messages. Consider the origin and intent of the communication.

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Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Porter Novelli’s Ayanna Robinson implores communicators to use their influence to move the needle on issues that matter to their communities. Do not settle for ‘communications lite’,” says Robinson. There’s a lot of opportunity now to rethink our approach to communications.”

Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. On Jan.

‘Messy is the new credibility’: How to communicate in a noisy world

PR Daily

Kristin Graham sees a new paradigm shift that will lift all communicators. She just left her powerful role as Principal of Culture & Communications at Amazon to launch a consultancy to help organizations and business professionals improve communication and productivity.

The role of communicator shines bright during the pandemic

PR Daily

While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation. FREE REPORT: COVID-19's Impact on Communications ].

Report: Communicators must lead transformation efforts

PR Daily

In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change. The current moment is one of generational, groundbreaking change—and communicators should lead the movement. Page Society report advocating for the role of communications and communications leaders in business enterprise. A pathway to leadership.

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3 steps to start your journey as an ally in communications

PR Daily

When it comes to racial justice in our organizations, communicators must be ready to lead. Communications teams are central to this work. RELATED: Join us for our Internal Communications & Employee Experience Virtual Conference ].

How communicators can change their organization’s objectives

PR Daily

It’s a fundamental change in the way businesses are talking about themselves—and an attempt by corporate leaders to stay relevant as society looks ahead to the future of work. However, it’s just a footnote in the decades-long battle communicators have been fighting to address the complexity of the American economy. Can corporations, facing regulation and political challenges from both parties, convince the public that they are good for America’s future?

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

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The 2021 Employee Communications Priority: Promoting Covid-19 Vaccinations

Glean.info Blog

Convincing employees to accept Covid-19 vaccinations may become the most critical internal communications task of 2021. Only a determined internal communications effort, done in concert with HR and company leadership, can persuade the majority of employees to accept the vaccine.