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Top 2021 internal communication trends

PR Daily

And yet the prospect of a new year—even with a frightening pandemic still very much in high gear—offers a bit of hope for communicators around the world. 2021 should be centered on employee health and wellness—but how well you communicate offerings can make or break your efforts.

2021 resolutions for internal communicators

PR Daily

Here are a handful of resolutions to jot down to ensure you hit specific internal comms targets instead of wandering aimlessly. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Is your leadership team reflective of your public commitments?

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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How to use podcasts to reach essential internal audiences

PR Daily

Podcasts are immensely popular—but that’s not biggest reason you should consider creating an internal broadcast for your organization. The internal podcast is a solution for a looming employee-engagement crisis as workers face burnout and overwork, Hammad says.

4 reasons why your internal strategy should drive and dictate external efforts

PR Daily

Here’s why your internal messaging should shape, influence and animate all your communication. The line between external and internal communication is thinning, to the point of being erased. Malin Teles is communications manager at EGGS Design.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists.

At ServiceNow, every communicator is a storyteller

PR Daily

Empathy is essential when your audience stretches from California to Hyderabad and spans both internal and external communications. Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Empathy as a storytelling tool.

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

Communicating with weary workers amid election aftermath

PR Daily

Your leadership is important here, because everyone may not be comfortable asking for what they need or have the ability to shift their calendar as easily as you can. The post Communicating with weary workers amid election aftermath appeared first on PR Daily.

10 tips for helpful, comforting COVID-19 communications

PR Daily

When you come out on the other side, your brand reputation, your leaders’ reputations and the very culture of your company will hinge on how you communicated during this time. But communicating with your teams right now is, honestly, mostly common sense.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

Following the recent winter snowstorm that gripped Texas, many companies are using the experience to prioritize communications and crisis preparedness. You must plan for the worst and unexpected scenarios and know how your leadership and business will respond.

5 ways to tap the power of frontline managers in your communications chain

PR Daily

Three experts describe how they increased the communications effectiveness of their managers. Frontline managers are an essential element in any organization’s communications chain. They shared five internal communications challenges , and the ways in which they’re overcoming them.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Report: Social media managers lack clear path to senior leadership roles

PR Daily

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. 10-11 to find out what the future of communications holds ].

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport. The post 6 ways to up your storytelling game appeared first on PR Daily.

5 ways Microsoft boosts engagement and internal culture

PR Daily

Create a communications cadence. Unite through internally viral video. Just about every organization these days is embracing the need to boost employee engagement and internal culture. Know—and have leaders communicate—your values. Communicate regularly on those values.

‘Messy is the new credibility’: How to communicate in a noisy world

PR Daily

Kristin Graham sees a new paradigm shift that will lift all communicators. She just left her powerful role as Principal of Culture & Communications at Amazon to launch a consultancy to help organizations and business professionals improve communication and productivity.

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. Jamie Knightley is head of client services for IBA International.

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Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Someone needed to communicate what to do in the event of a COVID-19 outbreak. The post Can corporate communications stay in the spotlight post-COVID?

The words of MLK serve as inspiration for communicators

PR Daily

RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Disagreements and poor communication can allow dislike to fester into something much worse. For communicators, this quote is a clarion call to embrace your critics.

How to Become a People Manager

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Become a People Manager appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

Before founding Communications Strategies in 2004, Woolfolk served as a Clinton White House appointee in the U.S. We asked him to give his best tips for helping communicators blaze a successful career path. Crisis communication guidance.

3 essential lessons from health communicators to keep you going after COVID-19

PR Daily

RELATED: Join us for our Clubhouse for Communicators Webinar ]. Many of the normal communications channels were upended and new virtual ones were introduced seemingly overnight. Focus on internal communications. Constant, multi-channel communications were a must.

5 tips for more effective brand communications in 2021

PR Daily

Tactics and platforms change, but bedrock storytelling principles remain. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

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Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.

3 keys to sparking better manager communication

PR Daily

Most communication departments excel at delivering content : strong messages and good materials a company’s managers can share with their teams. The best manager-communicators have a level of confidence that’s just right.

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. RELATED: Submit your nominations for Ragan's Top Women in Communications Awards ].

Report: How communicators should proceed with COVID-19 vaccine messaging

PR Daily

The first major challenge for communicators in 2021 is already here. Not surprisingly, it centers on the global health crisis that upended 2020—and specifically on how communications teams should handle the complex messaging around vaccinations. Over to you, communicators.

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How communicators can help in discussing racial injustice

PR Daily

A storytelling process that focuses on encouraging employees to share their respective backgrounds brought forth the story of one employee whose family has dealt firsthand with inequity in the U.S. The post How communicators can help in discussing racial injustice appeared first on PR Daily.

Take our survey on COVID-19’s impact on communications

PR Daily

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey. The demand for internal and external communications has arguably never been higher.

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3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

Social media has dramatically shortened crisis response times, so communicators should be consistently monitoring brand mentions and emerging trends or news stories that could affect their organizations.

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How communicators can learn to speak ‘CEO’

PR Daily

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. Not according to some communications leaders. Proponents of the integrated communications model, wizards who blend the tactics of marketing and media relations with content creation and brand journalism, argue that communicators should be treated as strategic advisors.

Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. 22 for our Change Communications Virtual Workshop ]. What makes it so challenging to communicate via video?

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Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Most seasoned communicators have managed a crisis at least once in their career and are prepared for a single-impact incident, such as a natural disaster, an act of terrorism, an oil spill or a corporate scandal. Take care of your people first and then communicate, communicate, communicate.”.

What communicators know, and what they must teach

PR Daily

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world. When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.