PRSay

NOVEMBER 19, 2020

consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop. As communications professionals, we know what will resonate with the public and what will not.

Communications 151

Communications Survey Enterprise Radio 151

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

JULY 7, 2021

We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. Everyone needs to start somewhere. Take on work that builds marketable skills.

Communications 171

Communications Nonprofit Training Study 171

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. CES boosts brick-and-mortar retail.

B2B 208

B2B Trends Retail Privacy 208

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building.

Leadership 60

Leadership Conference Retail Storytelling 60

Shift Communications

SEPTEMBER 8, 2017

SHIFT led the Tour promotion and aided in creating the thought leadership platform around healthcare innovation. The successful strategy focused on three core elements: Create a Compelling Narrative : Confirming a theme to encompass thought leadership and events must happen at the onset of communication and marketing planning.

Healthcare 79

Healthcare Leadership Local Retail 79

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Instead, they ask that the focus be on polling retail executives. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

5W PR

JUNE 15, 2020

There’s often no need to take the blame for something that isn’t the brand’s direct responsibility, but it’s always a good look to be seen taking leadership of a crisis response. This process may take many forms, but it’s up to the brand communicators to craft the narrative, make it connective, and keep it relevant to the right audiences.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. To be the best Amazonians they can be, they should be guided by the leadership principles , 14 rules inscribed on handy laminated cards. appeared first on Crenshaw Communications.

Customer Service 227

Customer Service Employee Reputation Leadership 227

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. They’re health care professionals, retail associates, baristas, truck drivers and construction workers — their workplace is in motion, their home bases are break rooms, bulletin boards and the manager’s office.

Communications 86

Communications Employee Enterprise Local 86

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. Major retailers’ e-commerce platforms are booming. The last thing we need is a credibility crisis in cybesec communications.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators. Major retailers’ e-commerce platforms are booming. The last thing we need is a credibility crisis in cybesec communications.

Trends 156

Trends Healthcare Government Leadership 156

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? What it means to communicate in the metaverse.

Communications 62

Communications Wikipedia Meeting Technology 62

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106

Marketing Newspapers Print Local 106

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Public relations programs are built around thought leadership, on positioning brands as leaders in their industry. For example, suppose we want to reach retail executives. Public Relations Channels to the C-Suite.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. To be the best Amazonians they can be, they should be guided by the leadership principles , 14 rules inscribed on handy laminated cards. It didn’t have to be that way.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

Customer Service 84

Customer Service Company Strategy Communications 84

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance).

Interviews 223

Interviews Retail Data Engineering 223

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

My agency was lucky in that we had four years under our belt and several ongoing companies as clients – digital versions of media brands and ecommerce portals for known retailers. The post PR Lessons From The Bubble appeared first on Crenshaw Communications. Like all bubbles, it burst in a cruel and messy way.

Agency 220

Agency Retail Reputation Course 220

Stern + Associates

SEPTEMBER 20, 2022

A seasoned practitioner and executive named a “Next Generation Business Thinker” by the Financial Times, Wooten presents tactical and practical research-backed frameworks to guide decision makers on all matters related to leadership, strategy, and organizational culture. How to Emerge from Crisis a Better Organization.

Leadership 62

Leadership Crisis Management Crisis Financial 62

5W PR

AUGUST 22, 2019

It’s clear that now more than ever, a transparent communication program expanding on these core tenets is vital to scaling successfully and earning consumer trust. The answer determines success with stakeholders across the board, from media to retail and spa accounts to end users. Align with and elevate thought leaders.

Brand 121

Brand Branding Retail Education 121

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Yet she and her executive team at Theranos significantly erred in matters of communication inside and outside the company, and responses to critical problems, a point well-examined and expertly written about in, “ PR missteps accelerated the downfall of Elizabeth Holmes ,” by Aaron W. Leadership blind spots like these are not unusual.

Ethics 98

Ethics Employee Crisis Internal 98

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. See this earlier post on eight tools for thought leadership. The post PR Tips To Win The Fourth Quarter appeared first on Crenshaw Communications.

Retail 136

Retail Creativity Leadership Agency 136

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S.

Agency 100

Agency How To Survey Employee 100

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. This retrospective examination could offer key learnings for those in the field.

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. The post How PR Can Boost Lead Generation appeared first on Crenshaw Communications. PR as a lead generation machine. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

SEO 120

SEO Creativity Mobile Journalism 120

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. Starting in late-February, our task force got going, communicating with clubs and with members.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. Now that we know consumers are ready to shake off the blues, have a good time with the brands they choose, and crave humor and fun in both traditional and digital communications channels, it’s up to us to give the people what they want.

Consumer 163

Consumer Brand Branding Marketing 163

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Adapting This is an interesting area in which some organisations have shown strong leadership. These include supermarkets, online retail, telecom and IT providers. In each case their route out of the crisis will be different.

Government 132

Government Crisis Exercises Retail 132

Cision

MARCH 29, 2016

If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years. Our limits today are of attention rather than of resource, and press releases are one of many different communication channels that you have to deal with. Brutal Honesty.

Retail 120

Retail Pitching Print Writing 120