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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368
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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156
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Cultivate Exceptional Teams Built on Open Communication and Challenge Culture

Stern + Associates

To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background. Leaders shouldn’t just communicate with groups, they should communicate with individuals as well. “We

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Building Your Communications Career from the Ground Up: 5 Ways to Make Any Job Work for You

Deirdre Breakenridge

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. Everyone needs to start somewhere. Take on work that builds marketable skills.

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. CES boosts brick-and-mortar retail.

B2B 208
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market.

Marketing 106
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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

But, more often than not, internal data doesn’t work for B2B PR. It’s pull marketing to promote a sense of thought leadership. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. Instead, they ask that the focus be on polling retail executives.

B2B 147