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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

The Better Health Tour – a cross-country tour aimed at gathering local health innovators to discuss fostering innovation – was launched as an answer to this challenge. At each stop, disruptors, customers and McKesson veterans gathered to share insights on how to drive healthcare innovation locally and nationally. Katie McGraw.

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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

PRSay

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building.

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Sending Deskless Workers Relevant Communications That Make Work Better

PRSay

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. They’re health care professionals, retail associates, baristas, truck drivers and construction workers — their workplace is in motion, their home bases are break rooms, bulletin boards and the manager’s office.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Local economy is not as bad as it may look based on just the indicators.

Marketing 106
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. This retrospective examination could offer key learnings for those in the field.

Film 129
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The journey from lockdown

Stephen Waddington

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Adapting This is an interesting area in which some organisations have shown strong leadership. Apps, social media channels and websites have been switched to providing a local context to government guidance.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

SEO 120