The Hoyt Organization

FEBRUARY 12, 2024

Imagine posts springing to life with images, videos, slide presentations, and infographics. Moreover, rich media caters to varying audience preferences, effectively helping you communicate your narrative. Leverage SEO To effectively leverage SEO on LinkedIn, optimize your profile and content using relevant keywords.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Leaving SEO to Marketing. Looking for an in-depth guide to getting started with SEO?

Brand 88

Brand Branding SEO How To 88

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Plus, earned and owned content can boost SEO over the long haul, driving more leads in your direction. Plus, advertising is usually a one-way communication. The post 5 Ways PR Beats Paid Advertising appeared first on Crenshaw Communications.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. Informative, aesthetic infographics drive immense engagement. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 22, 2020

Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Survey 174

Survey Marketing B2B Study 174

Buzzstream

FEBRUARY 1, 2024

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. Including a link to our post would provide an excellent resource for your readers wanting to learn more about [topic](and boost the contextual authority in Google’s eyes, which can help SEO).

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Putting a new spin on old content can boost SEO and social traffic while giving your best content extra life. Reframe it for a new audience. Who knows?

Content Marketing 161

Content Marketing Infographics SEO Video 161

The Hoyt Organization

NOVEMBER 16, 2023

Ask A Question In the ever-evolving world of social media, fostering two-way communication is key. For instance, a simple SEO tip can work wonders for your followers if you’re a digital marketing expert. For instance, convert a blog post into an infographic or a video. Think about it.

Social Media 52

Social Media Media Instagram Infographics 52

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JUNE 15, 2020

Along with improving search engine optimization (SEO) and increasing social media mentions, gaining high-quality backlinks is one of the benefits of an effective digital PR practice. . Roughly 9 in 10 business owners were aware that digital PR is responsible for helping improve SEO. Digital PR in the Age of COVID-19.

Digital PR 62

Digital PR Survey SEO Employee 62

Solo PR Pro

AUGUST 14, 2018

If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. The communications professional should always have a seat at the table.

Reputation 79

Reputation Infographics Crisis Management Local 79

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a primer on keyword selection for SEO, have a look at this article. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. The post Making Your Blog More PR-Friendly appeared first on Crenshaw Communications.

Blogging 136

Blogging Writing Engineering Analytics 136

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms. The report also shows how the Fortune 100, Fortune 500 and Inc.500

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms. The report also shows how the Fortune 100, Fortune 500 and Inc.500

Trends 100

Trends Media SEO Analytics 100

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on creating content that provides a good user experience, not for the explicit search result.

Engineering 45

Engineering SEO Google Web 45

Contently - Strategy

APRIL 14, 2021

If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , Because of this shift, brands may adopt a more straightforward approach to content—at least in the short-term—in order to clearly communicate their offerings to consumers.

Privacy 96

Privacy Google Advertising Advertising 96

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

FEBRUARY 2, 2017

The one-way communication model doesn’t work anymore. Tap peers – especially employees – to lead your communications and advocacy efforts. If you do not yet have SEO under your belt make it a priority. .’ DOWNLOAD THE INFOGRAPHIC. PR Lessons . Invest in training on digital skills for your team.

System 100

System Training Engineering Employee 100

Cision

OCTOBER 19, 2015

PR professionals are no longer solely responsible for communication. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Today, SEO is not something you do anymore. Check out our “PR Starter Kit!” Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Critical Mention

JANUARY 15, 2019

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. Images are essential when it comes to backlinking opportunities. Image bookmarking.

How To 60

How To SEO Mobile Google 60

Burrelles Fresh Ideas

JUNE 27, 2023

He went on to say that the press release is still a fundamental part of organizational communication, and that isn’t going to change anytime soon. Start with a strong headline and opening paragraph that effectively communicates the most important information. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. DOWNLOAD THE PDF.

Infographics 150

Infographics Course Survey Agency 150

The Proactive Report

AUGUST 5, 2016

And this way, the PR industry becomes a partner in communicating truthful and factual information.” SEO (Search Engine Optimization) is an essential skill for PR practitioners. Infographics are liked and shared on social media 3X more than other any other type of content. Tom Foremski, Publisher of Silicon Valley Watcher.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. What are you doing for your SEO? When was the last time you did a really good SEO audit? What are our alternatives? Social media.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Communications Conversations

OCTOBER 16, 2017

You’d have to be mad not to take every opportunity to cross-pollinate your brain, not only with what other PR firms are doing, but with what SEO agencies, graphic designers, interactive/digital and lead gen geeks and inbound marketing devotees are producing. Oh, and our Halloween parties are legendary.

Agency 113

Agency SEO Social Media Pinterest 113

Shift Communications

AUGUST 12, 2015

Everything from how understand the value of earned and social media through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Contently - Strategy

NOVEMBER 27, 2018

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At Perform SEO analysis. If you have millions of readers and great SEO but none of your content converts, you’re making a mistake.

Strategy 108

Strategy How To Content Marketing Analysis 108

Waxing UnLyrical

AUGUST 15, 2019

The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. Infographic via 99firms.com. Image: NeONBRAND via Unsplash, CC0.

Instagram 63

Instagram Marketing Viral Airlines 63

5W PR

JUNE 25, 2018

For PR pros, the rise of content has provided countless new opportunities to communicate with important audiences and raise visibility for critical clients. This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share.

Content Marketing 60

Content Marketing Infographics Google SEO 60

PR 20/20

MAY 23, 2017

They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. That opens up an earned media opportunity for communicators, because journalists still rank news releases as one of their most valuable resources, in this environment of cutbacks. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Half of agency people require more education/insight around SEO (50%). Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015.

Digital PR 60

Digital PR Training Report Social Media 60