Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

Communications 78

Communications Measurement Tools Enterprise 78

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

JULY 13, 2015

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications?

Internal 40

Internal International Communications Employee 40

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. What does this mean for public relations and corporate communications professionals? An article by Noel Tagoe, executive director of CIMA Education also highlights another recent report by CIMA and Oracle.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? This stuff is expensive.

Internal 63

Internal International Data Media 63

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Seek communications help.

Employee 201

Employee Community Leadership Enterprise 201

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. Don’t feel you have to default to enterprise technology if it doesn’t give you what you need. You can connect with Lisa via LinkedIn or Twitter.

Enterprise 88

Enterprise Technology Community Internal 88

Waxing UnLyrical

MAY 3, 2018

Inspiring communications focuses people on the real value in your products or services. They wanted to refresh their logo and image; which was fortunate because their mission was again focused entirely on what they did – they measured the quality of healthcare. Guest Post by John Friedman.

Communications 68

Communications Healthcare Enterprise Leadership 68

Sword and the Script

JUNE 30, 2020

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. >>> Looking for a B2B tech PR with expertise and execution?

Report 118

Report Publicity Survey B2B 118

Stephen Waddington

JULY 21, 2020

The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Education Campus and classroom education is going to be different with social distancing measures in place. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Enterprise also possesses data that they can use in marketing that proves the overall happiness of previous customers. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations.

Survey 68

Survey Enterprise SEO Web 68

Shift Communications

FEBRUARY 4, 2015

They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 5) Cision Impact pricing and customers.

Publicity 90

Publicity Media Advertising Advertising 90

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better.

Media 73

Media Measurement Enterprise Television 73

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

JANUARY 20, 2018

Many marketers struggle with communicating complex value propositions simply and clearly,” wrote Mr. Sandau. AR and VR provide a way to see and interact in a way that wasn’t previously possible and points to several examples including this one: “Hexagon is a global IT provider for geospatial and industrial enterprise applications.

Case Study 98

Case Study B2B Study Marketing 98

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

Data 312

Data Communications Data-Driven PR Analytics 312

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. Trend 1: Inside Out Communications.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. Trend 1: Inside Out Communications.

Industry 40

Industry Trends Customer Service Internal 40

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. The value of social media in the workplace is its ability to relay spontaneous and authentic communications.

Social Media 96

Social Media Privacy Media Training 96

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Shift Communications

MAY 3, 2016

We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news. For the traditional enterprise, you want to start retraining your people. cta] The post PR and the Marketing Technology Skills Gap appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Technology 60

Technology Marketing eBook Training 60

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notified says some customers use this for internal communications too. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization.

Software 115

Software Tools Publicity System 115

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support.

Marketing 87

Marketing Resources Technology Internal 87

Cision

DECEMBER 21, 2015

For communication professionals, this means that the ways that you can communicate on Facebook are expanding and are increasing in complexity. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Improved Search. Instant Articles.

Facebook 48

Facebook Nonprofit Enterprise Google 48

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Share it internally and through email outreach… Because our world is so fragmented these days, you want to merchandise your broadcast coverage everywhere your audience is. What’s your best tip for measuring PR for broadcast coverage?

Strategy 52

Strategy Interviews Pitching Energy 52

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Traditional marketing functions are no longer set up to win.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PR 20/20

OCTOBER 12, 2017

In 2015, Robert (with Carla Johnson) wrote the book Experiences: The 7th Era of Marketing , which outlines an approach on how content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business environment. C: COMMUNICATE AND D: DELIVER. V: THE VALUE. T: TO THE TARGET MARKET. P: AT A PROFIT.

Marketing 53

Marketing Enterprise Print Film 53

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. Monthly training sessions with our HubSpot channel consultant, Evan Dean. Weekly Updates. Websites.

Training 72

Training How To Course Software 72

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87