A unique way communicators can measure impact

PR Daily

Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. But the PR team at Progressive Insurance knows how to uncover the right information to capture what to measure and impact the bottom line.

9 steps for developing your internal communications plan

PR Daily

Here is a nine-step approach to creating your internal communications plan: 1. Measure your activity. Measurement transforms internal communications from a shot in the dark to an effective management tool. simple, measurable, attainable, relevant, timely.

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Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

How internal communications will change again in 2021

PR Daily

Think multi-channel and measured. Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly.

COVID-19: What?s changed (and has not) about internal communication

PR Daily

More people than ever are working from home, which is profoundly altering the business landscape for communication professionals and the audiences with whom we communicate. Is your communication considering the fact that people process change in different ways at different times?

What are the key skillsets for internal communicators in 2021 and beyond? 6 comms pros share their views

PR Daily

Here’s what professional communicators should prioritize this year. The communication profession is at a fascinating crossroads. After the traumas of 2020, communicators are exerting more influence at their companies and forging cultural shifts centered on employee well-being.

5 things I learned from engineering an internal comms turnaround during a pandemic

PR Daily

I’ve held a lot of roles during my career, many of them at Philip Morris International (PMI), but nothing could have prepared me for the challenge of effectively communicating to our 71,000+ employees about our company’s historic transformation. It requires consistent communication.

What Communicators Need to Know About Measurement Right Now

PRSay

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. What is the new guide intended to do for communicators? . Measurement” is the most basic… it’s another word for “counting.”

A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings.

How to measure the efficacy of your channels

PR Daily

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. His model of communications includes a source, a transmitter, a message, a channel, noise, a receiver and a destination.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

Communications priorities for 2021 and beyond

PR Daily

Ragan’s Communications Leadership Council Benchmark Report reveals new areas of focus for communicators that add to more traditional concerns. New priorities have emerged in the communications discipline this year, all of them related to the shocks of 2020.

5 Ways to Improve Internal Communication

Cision

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Because it describes the extent that we’re effectively able to communicate with employees about how important they are to the company (job dimension), why we’re positioning ourselves in the market (strategy dimension) and the employee’s purpose and career progression within the organization (market dimension). Communicate continuously.

3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The communication channels.

How to measure your DE&I efforts

PR Daily

RELATED: Join us for our Leadership Communications in a World Reshaped by Major Crises Virtual Workshop ]. So how can organizations set measurable, provable goals and start to make a difference? She recommends communicators take it back to a wide-angle view. What can be measured?

How internal comms and PR can collaborate and harmonize

PR Daily

If you trust your internal communication team to support a business initiative internally, why stop there? In any given business cycle, there are a few business goals external communicators must support. Getting approvals from internal stakeholders. Look internally.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS COMMUNICATIONS. MEASURED THOUGHTS.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. We know that professional communicators are far more than just flacks for bad people or cheap alternatives to advertising.

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. CommunicationsMatch Measuring Progress PR Success public relations Simon Locke

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals.

How employee resource groups enhance internal comms efforts

PR Daily

Communicators share how they’ve leaned on employee affinity groups to respond to recent events. As organizations grapple with racial and social justice issues facing the world, employee resource groups can be a great way to help advance DE&I both internally and externally.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. 5 ways to raise internal PR standards. Experts urge the use of a single employee communications platform to prevent fatigue.

How Edmunds measures the quality of earned media

PR Daily

Edmunds “turned those insights into actionable pieces of advice for consumers and business partners seeking guidance on how to navigate this unique environment,” says Talia James-Armand, associate director of PR and communications. Ragan: Can you describe Edmunds’ communications objectives?

Monday Roundup: Internal Communications

Waxing UnLyrical

Like most things in life, communication starts in your own backyard. It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications.

16 stellar blogs and websites to fuel internal communication success

PR Daily

Even the most creative communicators can benefit from fresh tips and best practices—for themselves and for the leaders they support. The communication professional’s role is evolving every day, so it pays to stay on top of what’s happening in the industry. FREE REPORT: Benchmark your internal comms efforts against your peers ]. Prior to founding All Things IC in 2013, Rachel Miller worked with and on communication teams for Novartis and Visa. Communication Director.

Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation

Glean.info Blog

Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. Signs of Improving PR Measurement. The survey indicates growing appreciation of PR measurement. Yet relatively few PR pros say measurement is one of their common activities.

Are Emoji Appropriate in Employee Communications?

Glean.info Blog

Already ubiquitous in online forums, emoji have spread into employee communications this year. While employee communications became more important, management, HR and internal communications teams found it difficult to keep tabs on employees’ well-being.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns. Along with measurement, nearly two-thirds of PR pros (61%) grapple with finding and engaging relevant journalists, and the same amount feel pressured by shrinking budgets.

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3 Ways to Measure Employee Communication

Waxing UnLyrical

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Guest Post by Sean Williams.

Communications tech changes coming faster than ever

PR Daily

The pace of technological change moved into hyperdrive in 2020, especially in the area of virtual communications, and there’s no going back. But in a real sense, communicators themselves have been challenged merely to keep up. EXECUTIVE SUMMARY: Communications Benchmark Report 2021 ].

5 blunders to avoid with your internal podcast

PR Daily

Business leaders increasingly recognize the value of using audio to communicate with their workforce, yet many make mistakes that reduce the impact of their communications. What metrics can you use to measure its success?

How a PR Pro changed the measurement landscape

PR Daily

When I realized I was their ninth Director of Corporate Communications in five years, I decided that I had to demonstrate my value, or I’d quickly be out of a job. Within a week I’d put together a business plan for a company built around measurement. How We Did It Measurement PR

To rev up internal engagement, think like a marketer

PR Daily

Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement. Run your internal comms like a marketer” is a rallying cry seldom heard across the land. Yet Sara Karam Holtz, director of internal communications at Ellie Mae , is doing just that—drawing on her background as a marketer to better reach her internal audience. We were able to measure what worked and what didn’t.”.

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Internal communications drive culture and engagement in many ways.

How employee communications technologies are enabling ‘continuous listening’

PR Daily

Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Here are three steps for effective crisis communications management: 1.

How to measure PR

Stuart Bruce

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations. Communications and public relations contribute to the final result, but ultimately the most important factor is always the reality of the situation.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. VIRTUAL CONFERENCE: Best Practices in Internal Communications & Culture ].

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Q2 Don’t confine measurement to outputs.