Cision

AUGUST 31, 2017

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®. The post Getting to Know Cision® Communications Cloud® — with Jay Baer appeared first on Cision.

Communications 0

Communications Measurement Interviews Trends 0

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. Who is EKA? ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Onclusive

DECEMBER 10, 2020

It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives. Director, Global Corporate Communications, Mimecast. Sometimes that’s easier said than done. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Onclusive

NOVEMBER 16, 2017

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Leads from Earned and Owned Media converted to customers.

Media 186

Media Measurement Software Storytelling 186

Onclusive

JANUARY 28, 2021

Onclusive’s broad customer base has that assurance and we continuously collaborate with them to understand their media monitoring needs and how we can best support them. We also take into account insights into the PR industry in general, along with updates on technology capabilities, data science overall, and media monitoring trends.

Media 195

Media Customer Service Enterprise Technology 195

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. Omnichannel Communication.

Communications 88

Communications Consumer Customer Service Case Study 88

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. This is done by analyzing millions of social media engagements, and hundreds of news websites in real time.

Tools 78

Tools Communications Pinterest Analytics 78

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary.

Media 162

Media Fashion Television Radio 162

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 156

Media Relations Media Print Software 156

Critical Mention

MARCH 17, 2022

Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. SCHEDULE A DEMO. Improve Target-Audience Reach. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 78

Communications Radio Sports Social Media 78

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. . SCHEDULE A DEMO. Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. SCHEDULE A DEMO. SCHEDULE A DEMO. Animal Crossing: New Horizons.

Examples 130

Examples Transportation Media Tourism 130

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight.

Analytics 88

Analytics Media Crisis Insurance 88

Critical Mention

FEBRUARY 18, 2021

In the series, there’s a big focus on the Britney supporters who are advocating for the termination of her conservatorship in the streets and on social media, using the slogan, “Free Britney.” Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Media 113

Media Comparison Radio Sports 113

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database.

Media 104

Media Radio Local Tools 104

Onclusive

MARCH 29, 2022

How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM? What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

Stern + Associates

FEBRUARY 22, 2023

As brands compete to successfully ride ChatGPT’s popularity wave, communications efforts have become incredibly important. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day. Need help with your tech communications in 2023?

Communications 62

Communications Technology Software Resources 62

Critical Mention

APRIL 2, 2020

Netflix is a leader among the many streaming media providers and production companies out there. According to Critical Mention Analytics gathered within the last four days, our platform shows that Tiger King is currently generating the most earned media. SCHEDULE A DEMO. Walker, and Uncorked. Priscilla Osorio.

Trends 90

Trends Media Radio Analytics 90

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Fans Will Engage in Virtual Communication with Each Other. Physical distancing limitations will only heighten social media usage.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

OCTOBER 15, 2020

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. Focus on Client Communication. In Q4, start to consider how your communication with your clients will change or stay the same moving forward.

Tourism 186

Tourism Radio Travel Social Media 186

Communications Conversations

APRIL 23, 2021

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. That may change the way you think about Nextdoor from a social media marketing perspective. Makes sense, right?

Social Media 218

Social Media Report Pinterest Media 218

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Analysts are constantly being tapped as thought leaders by media for stories, as expert panelists and speakers by event coordinators, and more. These presentations should be more in-depth than a typical media overview, of course, given analysts’ level of expertise. Bring your best demo. Ask them what they think.

Meeting 168

Meeting B2B Technology Resources 168

NewsWhip

NOVEMBER 23, 2021

Until recently, media monitoring was a sleepy industry. . The output of this work would help brands quantify their earned media campaigns and get hints at their reputation. Media monitoring services were born out of this, providing automated tools that help comms professionals track and analyze media coverage. .

Media 78

Media Crisis Management Reputation Tools 78

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

AUGUST 27, 2020

With that said, many news organizations, online articles and media sites have been perpetually discussing the role streaming services play throughout the pandemic. Earned media monitoring’s role in public relations is critical in this day and age. SCHEDULE A DEMO. Share Tweet Share. Until next time! Critical Mention.

Television 97

Television Radio Media Analytics 97

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Onclusive

JUNE 9, 2021

At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe? Now you’re ready to think about who will tell your story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Critical Mention

DECEMBER 6, 2019

This year has brought a great number of exciting communication strategies, while others have become less popular. Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Share Tweet Share.

Strategy 83

Strategy Communications Marketing Social Media 83

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. And much like media relations, there are nuances involved. Differences between analyst and media briefings. The post The Art Of Analyst Relations: A PR POV appeared first on Crenshaw Communications.

Wireless 309

Wireless B2B Report Media Relations 309

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Do you have an ongoing social media campaign? Perhaps you have a widespread international pickup to consider.

How To 265

How To Media Software Agriculture 265

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

APRIL 28, 2020

of the radio media coverage from the NFC East teams. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 78

Radio Print Sports Media 78

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. This idea makes sense. Who sees it, shares, likes, comments?

Data 159

Data Media Software Viral 159