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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370
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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

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Legal and Ethical Dimensions: Using Online Data for PR Strategies

PRSay

18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice. Since online data is a growing area in PR practice, it was important to examine this research tool in context with the Code of Ethics and current laws and regulations. Data misuse occurs in two main areas.

Ethics 122
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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm. Screen vendors and contractors.

Privacy 120
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.

Trends 157
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The Future of Security PR in the Face of Cyber Threats

5W PR

Data breaches, ransomware attacks, and disinformation campaigns can cripple operations, and erode users and customers, leaving brands scrambling for damage control. Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. This is where PR steps in.

Privacy 78
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Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.

Privacy 63